Spotted: your 2025 beach tote.

Move aside, Birkin. This summer, the focus is on the Bogg bag. Yet, if you’re hesitant to spend over $100 on rubberized luxury in the current tariff climate, we’ve got an alternative for you.

Amazon offers a Bogg-like bestseller that shoppers love, and it’s considerably cheaper at a 30% discount. Meet the Simple Modern Extra-Large Beach Bag.

Originally just a functional beach tote, the rubber bag has become popular due to its waterproof material and ample room to hold everything but the ocean. If water or sand enters, it can be easily drained out through the water ports integrated into the bag.

This bag is serving a “mom on-the-go-meets-coastal grandmother” aesthetic with a hint of “I can’t even right now.” It’s great for pool parties, flexing at soccer games, runs to Trader Joe’s, and even as an impromptu carry-on at airports. Baby, this bag has it all.

Made with a tip-proof design and easy-to-wipe-clean material, you’ll want one in every color, and it comes in quite a few, plus three different sizes.

It’s already claimed the No. 1 spot in its category, with glowing reviews praising it for beach trips, boat days, sports practice, and even grocery hauls. Basically, it does everything the Bogg does, just at a more wallet-friendly price.

This article was written by Emma Sutton-Williams, New York Post Commerce Writer/Reporter and resident fashionista. Emma is one of the best-dressed ladies in The Post’s office, and also known for finding an unbelievable deal on any one of her stylish outfits. Divulging on everything from the most-popular and most-underrated purse brands to her honest thoughts on Kim Kardashian’s Skims undergarments and apparel, Emma has cultivated an eye for style and an expertise for identifying the clothes and accessories worth your coin. At the same time, she proudly models the products she picks so you can see their fit and function first-hand. Emma has been creating shopping guides for The Post since 2024, and previously held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.