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The trailer for what may be the most anticipated video game of all time is finally here — and not a moment too soon for the struggling gaming industry.
Rockstar Games, the company behind the 25-year-old series, released a first look at Grand Theft Auto VI on Monday evening.
The one-and-a-half minute video confirms the 2025 return of one of the most successful video game franchises almost a decade after the last installment. The trailer features Lucia, the franchise’s first female protagonist. It teased a Bonnie and Clyde-style story set in Vice City, one of GTA’s classic locations based on Miami, Florida. The trailer teases heists, parties in an Everglades-like swamp, and an in-game social media that mirror’s real-world platforms like TikTok.
But ahead of the GTA 6 trailer buzz, some in the video game industry lamented the year as a whole — noting that even excitement over such a large franchise game is not necessarily enough to keep spirits high. Despite a slew of critically acclaimed titles and successful film and television adaptations of games, 2023 was one of the most catastrophic years for layoffs in the gaming industry, experts said. Even Take-Two Interactive, of which Rockstar Games is a subsidiary, cut jobs in March.
“Having been in the industry as long as I have, I don’t remember there being a time like this,” said Brenda Romero, studio director of Romero Games, who compared the industry’s general present atmosphere to a funeral. “I don’t remember there being a time when there has been so much contraction.”
Studios like CD Projekt Red, Bungie, BioWare, Epic Games and Electronic Arts are just a few of the game developers to go through layoffs this year. The Los Angeles Times, which cited industry estimates, reported that 6,500 video game workers were laid off in 2023. Videogamelayoffs.com, an unofficial tracker, suggests the number could be even higher, given that some companies have yet to disclose the number of people they laid off.
“So we’re seeing this kind of, like, really banner year for releases and for attention from the media and critical acclaim,” said Carly Kocurek, a professor of digital humanities and media studies at the Illinois Institute of Technology. “At the same time, we’re seeing people who are the people that made those games kind of get thrown out on their tails over and over again.”