In Election 2025, the economy's still the main thing, according to the AP Voter Poll


WASHINGTON (AP) — As voters flocked to the polls on Tuesday, economic concerns stood out as the primary issue, according to early insights from the AP Voter Poll.

This comprehensive survey, which included feedback from over 17,000 voters across New Jersey, Virginia, California, and New York City, revealed widespread unease about an economy struggling with persistent high prices and diminishing job opportunities.

Despite President Donald Trump’s re-election with promises to curb inflation and stimulate growth, economic anxiety remains prevalent among voters. Even with the stock market on the rise, inflation persists, and job growth has significantly slowed. The recent federal government shutdown since October has only heightened the sense of economic unpredictability.

While President Trump has emphasized his initiatives to deport undocumented immigrants and deploy federal officers and National Guard troops to tackle crime in cities, these issues did not rank as top priorities for many voters in their communities.

This economic uncertainty has fueled widespread dissatisfaction in some of the off-year elections. In New Jersey and Virginia, over half of the voters expressed feelings of anger or dissatisfaction with the current state of affairs in the country.

Economic challenges manifest differently at the local level. In New Jersey, the majority of voters identified property taxes as a significant issue, whereas in New York City, the cost of housing was the primary concern. Meanwhile, most voters in Virginia reported feeling the effects of recent federal spending cuts.

Most voters said they aren’t getting ahead financially

Voters mostly said their own finances were stable, but the poll results suggested that many feel they cannot get ahead in the current economy. That leaves them feeling stuck in place, instead of moving up the financial ladder.

About 6 in 10 voters in New Jersey, Virginia and New York City said their family’s finances were “holding steady,” but relatively few felt they were “getting ahead,” and about one-quarter said they were “falling behind.”

About half of Virginia voters, who were deciding between Democrat Abigail Spanberger and Republican Winsome Earle-Sears, said the economy was the most important issue facing their state. Just 2 in 10 pointed to health care, about 1 in 10 named education or immigration, and fewer than that said crime was the top issue facing the commonwealth.

Most New Jersey voters, who were choosing between Republican Jack Ciattarelli and Democrat Mikie Sherrill, said either taxes or the economy were the top issue in their state. About one-third of voters named each of these issues, compared to about 2 in 10 who said this about health care. Less than 1 in 10 identified immigration or crime as top issues.

Just over half of New York City voters said cost the of living was the most important issue in the city — as the expense of rent and level of income inequality has climbed in America’s most populated city. Democratic nominee Zohran Mamdani is running against Andrew Cuomo, the former New York governor, and Republican Curtis Sliwa. About one-quarter said crime was their major concern. Another 1 in 10 said this of immigration, and less than 1 in 10 pointed to health care or transportation as the top issue.

Dissatisfaction with direction of the country

The polling found a high level of discontent about America’s direction as a country in several states, a sign that few voters have felt reassured so far by Trump’s return to the White House.

Democratic-led California asked its residents to vote Tuesday on a plan to redraw the lines of its congressional districts, after Trump has pushed Republican states such as Texas to amend its district boundaries in hopes of helping GOP candidates in next year’s midterm elections.

About half of California voters described themselves as “angry” about the direction of the country, with another 2 in 10 saying they were “dissatisfied.”

About 6 in 10 voters in Virginia and New Jersey said they are “angry” or “dissatisfied” with the way things are going in the country today. Just one-third said they are “enthusiastic” or “satisfied.”

Federal cuts hit Virginia voters, while New Jersey voters worry about taxes

People are stressed about affordability, but that’s manifesting itself in different ways.

In Virginia, federal government layoffs and funding cuts initiated by the Trump administration seemed to be taking a toll. Roughly 6 in 10 voters said federal government cuts this year affected their family’s finances “a lot” or “a little.” Those economic woes could compound if the shutdown persists, and federal employees and contractors are forced to go without paychecks.

Meanwhile, in New Jersey, property taxes and electricity costs were raising alarms. About 7 in 10 New Jersey voters called property tax rates where they live a “major problem” and about 6 in 10 said that about their utility bills. Sherrill, the Democrat, seized on cost-of-living issues to attack Trump, whereas Ciattarelli has suggested that tax cuts would help to provide relief on inflation.

In New York City, about 7 in 10 voters said the cost of housing where they live was “a major problem,” with renters being especially likely to point to this as an issue. Fewer voters called crime “a major problem” in the city.

The 2025 AP Voter Poll, conducted by SSRS from Oct. 22 to Nov. 4, includes representative samples of registered voters in California (4,490), New Jersey (4,336), New York City (4,943) and Virginia (4,817). The AP Voter Poll combines data collected from validated registered voters online and by telephone, with data collected in-person from election day voters at approximately 30 precincts per state or city, excluding California. Respondents can complete the poll in English or Spanish. The overall margin of sampling error for voters, accounting for design effect, is plus or minus 2.0 percentage points in California, 2.0 percentage points in New Jersey, 2.1 percentage points in New York City and 1.9 percentage points in Virginia.

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