Jaguars, Firehouse subs announce new menu item
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The Jags Stack will be available for a limited time at all participating Firehouse Subs on the First Coast.

JACKSONVILLE, Fla. — The Jacksonville Jaguars are set to play their first game of the 2025-2026 NFL season on Sunday, and Firehouse Subs is gearing up to satisfy your hunger!

Firehouse Subs will introduce the Jags Stack sandwich featuring “DUUUVAL Drizzle” on 904 Day (Sept. 4) as a continuation of the ongoing partnership between the two organizations.

“If there are two things Jacksonville is known for, it’s Firehouse Subs and the Jacksonville Jaguars,” said Mike Hancock, president of Firehouse Subs. “In creating the Jags Stack, our team wanted it to embody the spirit of Jacksonville – bold, hearty, and brimming with hometown pride. We’re excited for fans across the First Coast to come give it a try while it’s available.”

“honey ham, smoked turkey, tender roast beef, melted provolone, crisp lettuce, juicy tomatoes, sliced onions, crunchy chopped pickles, and finished with our signature ‘DUUUVAL Drizzle’  – a unique blend of mayo, pickle juice, and Firehouse garlic and herb seasoning.”

Scott Massey, senior vice president of corporate partnerships for the Jaguars, expresses that the collaboration will offer an “exciting and delicious” experience for fans to enjoy throughout the season.

The partnership will also feature the return of “Field Goals for Firehouse,” a special promotion triggered when the Jaguars make a field goal from 40 yards or more.

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