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Kanye West announces he is redesigning McDonald’s food packaging as he returns to Instagram after 24 hour ban with visual of ‘reimagined’ burger wrapper
Kanye West has announced he is redesigning food packaging for McDonald’s.
The rapper, 44, returned to Instagram on Monday after being suspended from the platform for 24 hours back in March with a photo of the crisp and clean new design.
‘Ye teams up with legendary Muji industrial designer Naoto Fukasawa to reimagine McDonald’s packaging,’ he captioned the photo.
I’m loving it! Kanye West has announced he is redesigning food packaging for McDonalds.
‘Next week it’s the fries,’ he wrote on his Instagram Stories, referencing his 2005 track Gold Digger where he rapped, ‘This week he moppin’ floors, next week it’s the fries.’
McDonald’s has yet to comment on the collaboration on their Twitter or Instagram accounts.
From its transparent wrapper to its boxy shape, the design definitely has the Kanye touch. Much like his Yeezy clothing line and infamous interior design style, the packaging was minimal and understated.
It is also a far cry from the traditional design, which sees food contained within brightly-colored packages emblazoned with the McDonald’s logo.
The choice to collaborate with McDonald’s may come slightly out of left field, but the rapper previously express his fondness for the fast food chain in the poem McDonalds Man.
‘Ye teams up with legendary Muji industrial designer Naoto Fukasawa to reimagine McDonald’s packaging,’ he captioned the photo
Coming soon: West posted to his Instagram Stories, ‘Next week it’s the fries’