Lululemon accuses Costco in lawsuit of selling 'unauthorized' versions of its $128 pants
Share this @internewscast.com

Lululemon is suing Costco, alleging that the discount wholesaler is selling knockoffs of its $128 pants and other pricey athleisure clothing.

Lululemon has filed a lawsuit against Costco, accusing the retailer of illegally exploiting the athleisure brand’s “reputation, goodwill and sweat equity” by offering unauthorized and counterfeit apparel that resembles its products.

The Vancouver-based company specifically points to Costco’s Kirkland line, which is selling similar pants, hoodies, and jackets at significantly reduced prices. Lululemon claims that this leads customers to believe the Kirkland items are actually made by the authentic producer of the original merchandise.

In its 49-page lawsuit filed in California, Lululemon illustrates the alleged design resemblances and price discrepancies between its own offerings and those of Costco. For instance, a Lululemon Scuba hoodie retails for $118, whereas a similar item at Costco is priced at about $8.

Costco didn’t immediately respond to CNN’s request for comment.

In a statement to CNN, Lululemon said as “an innovation-led company that invests significantly in the research, development, and design of our products, we take the responsibility of protecting and enforcing our intellectual property rights very seriously and pursue the appropriate legal action when necessary.”

Lululemon said that “one of the purposes of selling ‘dupes’ is to confuse consumers … into believing that the ‘dupes’ are (Lululemon’s) authentic products when they are not.”

Lululemon is seeking to “recover fully” the financial losses by seeking an unspecified amount of monetary damages as well as asking a court to demand that Costco to stop selling these products.

The retailer has sued others before. In 2021, Lululemon sued Peloton for allegedly making similar-looking apparel. Two years later, the companies patched up their relationship and partnered to sell branded clothing.

Lululemon recently cut its full-year guidance citing a “dynamic macroenvironment” that includes a decline in visits to its US stores, the impact of tariffs and rising competition from other brands, such as Vuori and Alo.

Shares of Lululemon (LULU) are down 37% for the year.

Share this @internewscast.com
You May Also Like
Biden judge frees teens tied to ex-DOGE staffer's assault as Trump cracks down on crime

Judge Appointed by Biden Releases Teens Linked to Ex-DOGE Staffer’s Assault as Trump Intensifies Crime Crackdown

Two teenagers charged in connection with an attempted carjacking and brutal beating…
Hurricane Erin never hit land or caused major damage, but threatened turtle nests weren't so lucky

Hurricane Erin Spared Land While Endangering Turtle Nests

As Hurricane Erin battered North Carolina’s barrier islands with fierce winds and…
NATO secretary general touts Trump talks with Zelenskyy, EU leaders:

A Russian drone crash lands in Poland; Warsaw objects to airspace breach and intends to file an official complaint

A Russian drone is suspected of having crashed in a field in…
FBI searches John Bolton's home amid probe into classified documents

FBI Conducts Search of John Bolton’s Residence in Classified Documents Investigation

Bolton was not detained and has not been charged with any crimes…
Black and white photo of Donald McPherson, America's last living ace pilot from World War II, in the cockpit of his plane.

America’s Final Surviving Ace Pilot from WWII, Who Downed Five Enemy Aircraft, Passes Away at 103

AMERICA’S last living fighter ace from World War II has died at…
Feds nab suspected MS-13 gangster, top 700 arrests in DC crackdown

Federal Agents Apprehend Suspected MS-13 Gang Member, Surpass 700 Arrests in DC Operation

Thursday’s arrests in Washington, D.C. amid the Trump administration’s federal crime crackdown…
Kim Jong Un acknowledges deaths of 100 North Korean soldiers he sent to fight for Vladimir Putin

Kim Jong Un Confirms Loss of 100 North Korean Soldiers Deployed to Support Putin

On Friday, North Korean leader Kim Jong Un seemed to admit for…
Judge blocks Trump administration from cutting funding from 34 cities and counties over 'sanctuary' policies

Court Halts Trump Administration’s Plan to Withhold Funds from 34 ‘Sanctuary’ Cities and Counties

SAN FRANCISCO — A judge ruled late Friday the Trump administration cannot…
ICE notifies Kilmar Abrego Garcia's lawyers of possible deportation to Uganda after Tennessee jail release

ICE Alerts Lawyers of Kilmar Abrego Garcia’s Potential Deportation to Uganda Following Release from Tennessee Jail

Immigration and Customs Enforcement has informed Kilmar Abrego Garcia’s legal team that…
Chicago death: Family mourning 52-year-old man Hosam Jadrawi, father killed after falling off personal watercraft near Navy Pier

Chicago Tragedy: Family Grieves for 52-Year-Old Hosam Jadrawi, Father Who Died in Watercraft Accident Near Navy Pier

CHICAGO (WLS) — A local family is mourning a father who died…
Ghislaine Maxwell tells DOJ she doesn't believe Jeffrey Epstein died by suicide in federal prison

Ghislaine Maxwell informs DOJ of her doubts about Jeffrey Epstein’s alleged suicide in federal prison

Ghislaine Maxwell, the only person convicted in relation to Jeffrey Epstein’s crimes,…
Jeffrey Epstein accomplice Ghislaine Maxwell moved to new prison amid fight over answers, immunity

Ghislaine Maxwell Claims There’s No Client List for Jeffrey Epstein as Department of Justice Publishes Interview Recordings

The Justice Department released hours of interviews between a top federal prosecutor…