Lululemon accuses Costco in lawsuit of selling 'unauthorized' versions of its $128 pants
Share this @internewscast.com

Lululemon is suing Costco, alleging that the discount wholesaler is selling knockoffs of its $128 pants and other pricey athleisure clothing.

Lululemon has filed a lawsuit against Costco, accusing the retailer of illegally exploiting the athleisure brand’s “reputation, goodwill and sweat equity” by offering unauthorized and counterfeit apparel that resembles its products.

The Vancouver-based company specifically points to Costco’s Kirkland line, which is selling similar pants, hoodies, and jackets at significantly reduced prices. Lululemon claims that this leads customers to believe the Kirkland items are actually made by the authentic producer of the original merchandise.

In its 49-page lawsuit filed in California, Lululemon illustrates the alleged design resemblances and price discrepancies between its own offerings and those of Costco. For instance, a Lululemon Scuba hoodie retails for $118, whereas a similar item at Costco is priced at about $8.

Costco didn’t immediately respond to CNN’s request for comment.

In a statement to CNN, Lululemon said as “an innovation-led company that invests significantly in the research, development, and design of our products, we take the responsibility of protecting and enforcing our intellectual property rights very seriously and pursue the appropriate legal action when necessary.”

Lululemon said that “one of the purposes of selling ‘dupes’ is to confuse consumers … into believing that the ‘dupes’ are (Lululemon’s) authentic products when they are not.”

Lululemon is seeking to “recover fully” the financial losses by seeking an unspecified amount of monetary damages as well as asking a court to demand that Costco to stop selling these products.

The retailer has sued others before. In 2021, Lululemon sued Peloton for allegedly making similar-looking apparel. Two years later, the companies patched up their relationship and partnered to sell branded clothing.

Lululemon recently cut its full-year guidance citing a “dynamic macroenvironment” that includes a decline in visits to its US stores, the impact of tariffs and rising competition from other brands, such as Vuori and Alo.

Shares of Lululemon (LULU) are down 37% for the year.

Share this @internewscast.com
You May Also Like
Coast Guard suspends search for 77-year-old woman who went overboard on Holland America Line cruise ship

Search Halted for Missing 77-Year-Old Woman Overboard on Holland America Cruise

The United States Coast Guard has announced the suspension of its search…
As NYPD hunts suspect in Bronx Uber driver killing, cabbies’ eyewitness presser comes under fire

Bronx Uber Driver Murder Investigation: NYPD Pursues Suspect Amidst Controversy Over Cabbies’ Eyewitness Statements

In a startling development, NYPD detectives are closing in on the suspect…
Judge orders accused Jan 6 pipe bomber to remain in custody pending trial

Judge Rules: January 6 Pipe Bomber to Stay Behind Bars Until Trial

A federal judge has ruled that the individual accused of placing pipe…
WATCH: Sabrina Carpenter, Seth Rogen star alongside Kermit the Frog, Miss Piggy in 'The Muppet Show' special

Must-See: Sabrina Carpenter & Seth Rogen Join Kermit and Miss Piggy in Epic ‘Muppet Show’ Reunion!

In the heart of Los Angeles, the beloved Muppets are rolling out…
Nigerian President Celebrates Trump Strikes on Terrorists in New Year Address

Nigerian President Applauds Strategic Anti-Terror Actions in New Year Message

In his New Year’s Day message to the nation, Nigerian President Bola…
FBI says alleged New Year's Eve terrorist plot in North Carolina stopped, teen arrested

FBI Foils Teen’s Alleged New Year’s Eve Terror Plan in North Carolina

In a startling development, the FBI has apprehended an 18-year-old in North…
Georgia teen charged with murdering Uber driver in suburban carjacking, leaving him to die

Georgia Teen Faces Murder Charges in Tragic Uber Driver Carjacking Incident

A tragic incident unfolded in a suburban Atlanta community, where a 15-year-old…
Political violence has 'just started,’ former FBI agent warns in 2026 outlook

Brace for Impact: Ex-FBI Agent Warns of Escalating Political Violence in 2026

A retired FBI agent has issued a stark warning that the threat…
5 college players who could help the Jets in 2026

Top 5 College Football Prospects Poised to Boost New York Jets in 2026

The Jets have officially entered the draft season. With their playoff hopes…
The Five Most Popular Feel-Good Friday Stories of 2025

Discover the Top 5 Heartwarming Friday Stories of 2025

As we usher in the first Feel-Good Friday of 2026, I am…
Fix outdoor dining and protect the tip credit

Revitalize Outdoor Dining and Safeguard Tip Credit: A Balanced Approach

The revamped outdoor dining initiative in New York City has inadvertently become…
JSO: Suspect at large after fatal crash on University Blvd, extended road closure

Manhunt Underway: Suspect Flees Scene After Deadly University Blvd Crash, Causing Major Road Closure

A suspect in his twenties, reportedly wearing a red shirt, is being…