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Coastal Carolina University threw a lot of ideas at the wall before landing on a tasty way to drum up more football ticket sales — free food at the concession stand.
Fans attending football games at Brooks Stadium next season will be able to order as many hot dogs, nachos, popcorn and soda as their stomachs will allow.
The promotion is designed to get more fans in the seats next football season and is based on a program run by the NFL’s Atlanta Falcons, which offers low-cost menu items to fans seated in certain sections of its stadium, said Coastal Carolina athletics spokesperson Ryan Koslen.
“We’re trying to figure out how to sell more tickets while doing something for the fans,” Koslen said Tuesday.
Ticket-buying customers will be able to order four free items each time they visit the concession stand and can return as many times as they’d like. But they will have to scan each trip through a soon-to-be-launched university app.
Koslen said he believes Coastal Carolina is the only university in the country to offer such a deal, although Major League Baseball’s Baltimore Orioles provide free refills on soda purchased off its “Birdland Value Menu.”
“We’re looking for ways to differentiate ourselves,” he said. “We threw a lot of ideas at the wall.”
In another promotion, the school would have given basketball season ticket holders refunds had the men’s and women’s teams won a combined 36 games, but they didn’t. They won a combined 33 games.
“Our fans are the heartbeat of Teal Nation, and we’re always looking for ways to elevate their game-day experience,” the vice presidents for intercollegiate athletics, Chance Miller, said in a statement.
About 10,300 students attend Coastal Carolina in Conway, South Carolina. It plays in the Sun Belt Conference and averaged 18,622 fans a game this past season. The stadium seats 20,000.
Season tickets for seats at the 50-year-line were $200 the previous two seasons, but will increase $30 this year, university officials said.
They hope fans buying pizza, chicken tenders, burgers and alcoholic beverages, and those patronizing food trucks and third-party vendors for the free items, will offset some of the losses of previous years, Koslen said.
“We want to build our fan base,” he said. “This has garnered a lot of attention with people wondering how it will work.”
Fans will get their first taste of the free food during the spring showcase on April 5.
“Just come out for one game, it will be fun,” Kolsen said.