Activist sportswear brand XX-XY Athletics sues Colorado, accuses state of censoring its message
Share this @internewscast.com

XX-XY Athletics, a women’s activist sportswear brand, is taking legal action against the state of Colorado. They are challenging a recent state law that they believe could hinder their marketing efforts.

The lawsuit targets the state for enacting HB25-1312 and modifying the Colorado Anti-Discrimination Act. This amendment broadens the definition of “gender expression” to encompass a person’s “chosen name” and preferred form of address. The legislation ensures that residents of Colorado have the right to enjoy “public accommodations and advertising” without facing discrimination based on these criteria.

In their lawsuit, the company argues that Colorado’s new law would deem some of their viral marketing strategies, which have been in use since their inception last year, as unlawful.

“XX-XY Athletics, in their advertising, customer interactions, and elsewhere, to refer to transgender-identifying individuals with their given names or with biologically accurate language. XX-XY Athletics can no longer speak the truth in pursuit of its mission. XX-XY Athletics can no longer call men, men,” the lawsuit states. 

“Even worse, the Act coerces the company to speak against its principles and alter the meaning of its core message. If XX-XY Athletics refuses, the company faces cease-and-desist orders, expensive investigations, hearings, and civil and criminal penalties.” 

Colorado Attorney General Philip J. Weiser’s office has declined to comment on the lawsuit to Fox News Digital. 

XX-XY founder Jennifer Sey provided a statement to Fox News Digital insisting that the law would hinder her company’s marketing strategies and the overall movement to oppose trans athletes in girls and women’s sports. 

“What is happening in Colorado is a threat to anyone who speaks the truth about biological reality and who stands up for the rights of women and girls. XX-XY Athletics communicates often and broadly on the reality that men and women are different and our mission as a brand is to empower female athletes to also speak up and protect women’s sports,” Sey wrote. 

“Laws like this in Colorado force Coloradans to adhere to an ideology that is in violation of actual truth. They want to silence anyone who disagrees. We are filing this lawsuit to fight for our — and every Coloradan’s – right to free speech.”

Sey’s brand has regularly used its social media platforms to bring attention to instances of biological males competing in girls and women’s sports around the country, while promoting XX-XY merchandise. The company also produces original commercials that feature its brand ambassadors, and some of those include references to trans athletes being “men” or “boys.” 

Colorado is already facing a lawsuit from one of its own school districts over the state’s laws requiring schools to allow biologically male transgender athletes to compete in girls sports.

School District 49 (D49) in El Paso County, Colorado, filed its lawsuit against the state after passing a localized rule that banned trans athletes from girls sports at its schools earlier in May. That lawsuit cites “increasing tension between Title IX obligations and the state system that requires discrimination against female student-athletes,” according to documents obtained by Fox News Digital.

“Knowing that the approved policy would generate opposition and potentially trigger legal challenges, D49 filed a pre-enforcement action in the Colorado District of the federal court system seeking declaratory and injunctive relief,” the school district said.

The lawsuit does not come in response to a specific incident of a trans athlete competing in the district. Instead, it’s a response to the state’s sweeping policies conflicting with the school’s obligation to abide by federal law, specifically Title IX.

“Political culture is far out of balance on gender issues. Our lawsuit seeks a rational correction to excessive accommodations,” D49 Superinterdent Peter Hilts told Fox News Digital. “Our state athletic association simultaneously advocates equity and discrimination. We asked them to resolve that discrepancy, and they declined, so we were compelled to pursue a legal ruling.”

Students in the state can compete in either gender category if they inform their school in writing that their gender identity differs from their sex assigned at birth. CHSAA requires schools to do a confidential evaluation, and all forms of documentation are voluntary. There are also no medical or legal requirements stated.

Weiser’s office responded to that lawsuit in a statement provided to Fox News Digital. 

“The attorney general is committed to defending Colorado’s anti-discrimination laws. The attorney general’s office has no further comment on this ongoing litigation,” the statement said.

Share this @internewscast.com
You May Also Like
Former Waukegan Police Department Officer Dante Salinas convicted of misconduct, battery will now face charges in deadly shooting

Ex-Waukegan Police Officer Dante Salinas Found Guilty of Misconduct and Battery, Now Facing Deadly Shooting Charges

A former police officer from Waukegan has been found guilty of official…
4 dead after flooding in Arizona, including in mining community hit hard by rain

Four fatalities reported in Arizona amid severe flooding, impacting mining town severely

GLOBE, Ariz. (AP) — Four individuals have lost their lives following intense…
Convicted cop killer Assata Shakur, an FBI Most Wanted terrorist, dead in Cuba, communist regime says

Chicago Teachers Union Faces Backlash for Honoring Black Militant Convicted of Killing a Police Officer After Passing in Cuba

The Chicago Teachers Union (CTU) mourned the death of a convicted murderer…
TPUSA leader calls for UNC professor’s firing over alleged leftist gun group ties after flyers hit Georgetown

TPUSA Leader Demands Firing of UNC Professor for Alleged Links to Leftist Gun Group Following Georgetown Flyer Incident

Andrew Kolvet, a spokesperson for Turning Point USA, urged on Saturday for…
Chicago Police Department holds annual 'Brunch en Blanc' in Bronzeville for families of loved ones lost to violence

The Chicago Police Department Hosts ‘Brunch en Blanc’ in Bronzeville to Support Families Affected by Violence

CHICAGO (WLS) — For the fourth year, the Chicago Police Department hosted…
Trump says he'll send troops to Portland, Oregon, in latest deployment to US cities

Trump Plans to Deploy Troops to Portland, Oregon, Adding to Recent City Deployments

WASHINGTON — President Donald Trump declared on Saturday his intention to deploy…
Officials place Des Moines schools leader on leave after his arrest by immigration agents

Des Moines School Superintendent Suspended Following Arrest by Immigration Authorities

DES MOINES, Iowa (AP) — A day after federal immigration agents apprehended…
Jacksonville Sheriff speaks more on William McNeil Jr. traffic stop

Jacksonville Protests Call for Justice for William McNeil Jr.

Dozens of people rallied at Friendship Fountain in downtown Jacksonville, calling for…
Thieves Steal $1M of Rare Westland Whiskey in US Heist

$1M Worth of Rare Westland Whiskey Stolen in US Heist

The bottles vanished in July when an individual with the proper documents…
Trump asks Supreme Court to uphold birthright citizenship order

Trump Requests Supreme Court Support for Birthright Citizenship Ruling

Lower-court judges have so far blocked them from taking effect anywhere, saying…
NATO country reports drones over largest military base after airport attack, mulls response

Drones Spotted Over NATO’s Largest Base Following Airport Attack; Organization Considers Response

Denmark announced on Saturday further episodes of unexplained drone activity, this time…
Russian foreign minister tells United Nations any aggression against Russia will be met with 'decisive response'

Russian Foreign Minister Warns United Nations of Strong Retaliation to Any Acts Against Russia

UNITED NATIONS — As new tensions rise between Russia and NATO powers,…