(KTLA) — For the first time in two decades, Taco Bell is adding a new flavor to its Mountain Dew Baja Blast lineup. It’s called Baja Midnight.
The beverage, blending the taste of passion fruit with the tropical lime essence of the classic Baja Blast, is set to launch as a permanent menu offering on August 14.
“Our enthusiasts made it legendary, and they’re why we’re broadening our offerings for the first time with Mtn Dew Baja Midnight,” remarked Taylor Montgomery, the chief marketing officer of Taco Bell. “It’s surprising, it’s Taco Bell purple, and it’s delicious enough to secure its spot among the favorites.”
Baja Midnight will be available in two formats, both designed to pair with Taco Bell’s menu:
- Mountain Dew Baja Midnight ($2.49 small / $2.79 medium / $2.99 large): The first-ever twist on the cult favorite flavor, blending passion fruit with the signature tropical lime taste.
- Mountain Dew Baja Midnight Freeze ($3.79 regular / $3.99 large): A frozen version of the new flavor for fans who prefer an icy treat.
The company says Taco Bell Rewards members can score a free medium Baja Midnight on August 15 with a $5 purchase in the Taco Bell app.
