Target, Ulta ending partnership that launched in 2021
Share this @internewscast.com

Ulta is currently in 600 of Target’s roughly 1,980 stores, according to a Target spokesperson.

NEW YORK — Target and Ulta Beauty are ending their partnership, which began in 2021 and featured in-store beauty shops at numerous Target locations.

In a joint announcement on Thursday, both companies stated they have “mutually agreed” not to extend their partnership beyond August 2026. Until that time, the Ulta Beauty experience will remain available at Target stores and on Target.com, according to the release.

Ulta is currently in 600 of Target’s roughly 1,980 stores, according to a Target spokesperson.

Amiee Bayer-Thomas, Ulta Beauty’s chief retail officer, commented on the collaboration, saying, “For 35 years, Ulta Beauty has transformed the beauty experience — offering an unrivaled selection from mass to luxury. Our partnership with Target was one of many distinct ways we have delivered the beauty experience to guests nationwide.”

Rick Gomez, Target’s executive vice president and chief commercial officer, expressed his commitment in a statement to “providing the beauty experience customers look forward to at Target.”

The partnership was initially announced in 2020 as the COVID-19 pandemic altered shopping behaviors, with more individuals opting for one-stop shopping to reduce virus exposure. While mask-wearing during the pandemic affected lipstick sales, skincare products saw an increase in demand.

The shops within Target are about 1,000 square feet, featuring makeup, skincare, and fragrances, and have been positioned alongside Target’s existing beauty sections, aiming to broaden both companies’ customer reach.

“It’s a combination of two winning retailers that have great momentum in the market that can redefine the category,” Target CEO Brian Cornell told The Associated Press back in 2020.

The announcement comes as Target is struggling to regain its footing with its shoppers who are pulling back on discretionary items and are shopping at other rivals that they believe to be lower price or offer better merchandise.

Target is slated to report its fiscal second-quarter results on Wednesday.

In September 2022, Target extended its contract for its chairman and CEO Brian Cornell for another three years. It has not announced its succession plan.

Copyright 2025 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.     

Share this @internewscast.com
You May Also Like
Trump Mocks 'No Kings' Protests: 'I'm Not a King—I Work My A** Off'

Trump Fires Back at ‘No Kings’ Protesters: ‘I’m No Monarch, Just a Hardworking Leader

President Donald Trump addressed the “No Kings” protesters by dismissing them as…
ICE Chicago news: Immigration Enforcement, Border Patrol officials to testify on federal agents' use of force, tear gas Monday

Chicago Spotlight: Federal Officials Set to Address Use of Force and Tear Gas in Immigration Operations

Broadview, Illinois (WLS) — The scene outside the Broadview Immigration and Customs…
Truck hits parked van in Midtown Manhattan, pushing vehicle onto sidewalk and injuring 9

Midtown Manhattan Collision: Truck Crashes into Parked Van, Injures 9 as Vehicle Mounts Sidewalk

In a startling event on Monday, a truck collided with a parked…
'Experienced' Alabama pilot, 2 daughters killed in plane crash in Montana wilderness

Tragic Plane Crash in Montana Wilderness Claims Lives of Veteran Alabama Pilot and His Two Daughters

A tragic plane crash in Montana claimed the lives of an Alabama…
The Latest: Three ranked matchups in the AP Top 25 headline next weekend

Top 25 Showdowns: Key Ranked Matchups Set to Electrify College Football Weekend

The AP Top 25 underwent a dramatic transformation this Sunday following a…
Bank robbers turn blue state into hot spot for heists as bandits grow bolder, industry leader warns

Surge in Bank Heists: Blue State Becomes Unlikely Crime Hub Amid Bold Robberies, Industry Experts Alert

In recent years, while the nation has seen a general decrease in…
The time is now to unleash Jaxson Dart on your fantasy football league

Now is the Moment to Introduce Jaxson Dart to Your Fantasy Football Lineup

The Denver Broncos’ thrilling comeback against the New York Giants on Sunday…
Former MLB player Jesús Montero dies two weeks after motorcycle crash

Tragic Loss: Former MLB Star Jesús Montero Passes Away After Motorcycle Tragedy

CARACAS (AP) — Jesús Montero, a Venezuelan native who once graced the…
The Government Shutdown Brings an Opportunity to Reimagine FEMA, but Rogue Employees Seek Its Demise

Government Shutdown Sparks Debate: Reimagining FEMA Amidst Internal Sabotage Threats

On the eve of nationwide “No Kings” protests, a group of discontented…
Trump administration to defend Alina Habba's tenure as top New Jersey prosecutor

Trump Administration Set to Defend Alina Habba’s Role as Leading New Jersey Prosecutor

PHILADELPHIA (AP) — On Monday, the federal appeals court will deliberate on…
Sapelo Seven monument in Jacksonville

Discover the Inspiring Story Behind the Sapelo Seven Monument in Jacksonville

A year has passed since the tragic incident where seven lives were…
Democrat mayor's 'gaslighting' amid serial killer fears called out by grieving family

Grieving Family Accuses Democrat Mayor of ‘Gaslighting’ Amid Serial Killer Concerns

There’s a mystery lurking beneath Houston’s waters, as bodies are being repeatedly…