HOUSTON, Texas (KTRK) — Following the devastating floods in Central Texas, cybercriminals are quickly moving to take advantage of people’s generosity.

The National Cybersecurity Alliance is advising the public to remain vigilant against deceitful disaster-related emails, text messages, and websites that typically surface after such events.

These scams prey on people’s emotions and their desire to help others, according to experts.

Fraudsters sometimes employ genuine photos of victims to launch bogus fundraising efforts, and others develop websites imitating popular charitable organizations. Without thorough scrutiny of these sites’ authenticity, individuals might unknowingly contribute to scams.

Leah Napoliello, vice president of the Better Business Bureau of Greater Houston and South Texas, shared the following guidance with Eyewitness News.

“They prey on people’s emotions,” Napoliello said. “They will be very long on emotions but short on actual facts. If you were to ask questions about how they’re helping with relief and recovery, they wouldn’t be able to provide much information. A legitimate charity would be able to provide that information to you.”

She also warned that high-pressure tactics are a common red flag, especially if you’re urged to donate on the spot or send money via gift card.

Victims of these scams are urged to report the fraud to the Federal Trade Commission or the IRS to help prevent further incidents.

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