Tan plush toy with bunny ears and a quirky face.
Share this @internewscast.com

THEY are the must-have craze of the summer – with celebrities and punters fighting to get their hands on the “ugly-cute” dolls.

But dodgy dealers looking to make a quick buck are using underhand tactics to profit off desperate shoppers – and the UK is cracking down.

Tan plush toy with bunny ears and a quirky face.
Fake Labubu toys known as Lafufus are flooding the market – often with obvious faultsCredit: rctcbc.gov
Two large bags filled with Labubu-themed intellectual property.
British authorities have seized hundreds of thousands of counterfeits (pictured)Credit: Intellectual Property Office
Fuzzy blue monster plushie keychain.
Some of the dupes seized by Border Force entering the UK via air cargoCredit: Intellectual Property

Labubus have unquestionably become the must-have toy of the year, with celebrities such as Rihanna, David Beckham, Kim Kardashian, Gemma Collins, and Olivia Attwood showcasing these little creatures.

The dolls, with their mischievous toothy smiles, wide eyes, and bunny-like ears, have captured the internet’s fascination and caused a frenzy, as people form mile-long lines to acquire them.

A single doll can cost anywhere from £13.50 to £211 depending on the rarity of the design.

But behind the adorable toys, the sinister underworld of the Chinese black market emerges that poses a serious threat to Brit consumers.

Reports indicate that more than 100,000 fake dolls have already been confiscated by UK Border Force, arriving in swift shipments or through air cargo.

The “monster elves” are sold in blind boxes, meaning consumers can’t see their new doll until it is unwrapped.

This clever marketing tactic designed to build suspense has been deliberately exploited by counterfeiters who are packing the boxes with cheap dupes.

The fake dolls are known as Lafufus and they are flooding the global market – selling for as little as £2.99.

These imitations often look vastly different from the originals, with online videos showing dolls missing teeth, with bulging eyes, or with limbs that easily fall off.

But the fakes can have devastating health risks for buyers.

Dramatic moment crowds join massive queue to grab viral Labubu dolls as latest doll craze sweeps across the world

People have labeled Lafufus as “nightmare fuel” after witnessing them disintegrate due to poor-quality materials that are highly flammable and pose toxic risks.

Councils have warned that children in Scotland and Wales have fallen ill following exposure to the dolls.

Rhondda Cynon Taf Council has seized more than 32 keyrings and 95 boxes of fake dolls that didn’t have adequate safety testing.

Similar recalls have been imposed in North Ayrshire, with 370 Lafufus confiscated.

Two stores in Douglas on the Isle of Man have also been raided with 200 dolls seized by authorities.

Boxes of dupes have been found in Pontypridd, Holyhead, Lancashire and London.

Large bag of shredded documents.
Fake Labubu dolls seized by UK Border Force (pictured)Credit: Intellectual Property Office
Labubu plush toy in pastel-colored fur suit.
A fake Labubu seized by UK Border ForceCredit: Intellectual Property Office
People lined up outside a shop in Berlin for the opening of Germany's first Labubu plush doll store.
People line up for the opening of Germany’s first shop for Labubu plush dollsCredit: AP

Helen Barnham, Deputy Director of Enforcement at the Intellectual Property Office, stated to The Sun, “Criminals are increasingly taking advantage of viral toy trends, producing counterfeit items within mere days of a product gaining popularity.”

“These counterfeit toys are unlikely to have undergone the rigorous safety testing required for genuine products and can pose serious safety risks.  

“Children’s safety must always come first, and we encourage parents to always research products thoroughly and only purchase from trusted sources.”

Counterfeit products are the second biggest source of criminal income worldwide behind illegal drugs.

And most counterfeit products are being imported into the UK from China, Türkiye, and Hong Kong.

Labubus were created by Hong Kong-born artist Kasing Lung and are sold exclusively by Chinese retailed Pop Mart.

China has hailed the product, with its state-run paper People’s Daily claiming: “Labubu’s rise fuses China’s strong manufacturing base with creative innovation, tapping into the emotional needs of global consumers.”

Woman holding a boxed Labubu plush toy.
Labubu toys have become a craze this yearCredit: EPA
A grey fluffy Labubu doll.
Authorities in the UK have started issuing warnings about the dupesCredit: West Lothian Council/Facebook
Purple pastel-colored fluffy keychain with "POPMABT" label.
Some of the dupes have errors including spelling mistakes – seen here as Pop Mabt instead of Pop MartCredit: Intellectual Property Office

And in a country known for manufacturing cheap products exported worldwide, China says Labubus represent a shift from “Made in China” to “Created in China”.

The success of the dolls is marking a shift in the communist state’s approach to its criminal trade of fakes which have plagued consumers for decades.

More than 46,000 fake toys were intercepted in China in June before they reached the public.

The shipments had the Pop Mart logo printed on the packaging.

Chinese state media warned that “outlaws” are capitalising on the hype as the black market booms.

The superpower has long been known as the counterfeit capital of the world, with Western brands regularly duped with fakes made in China.

The global market for counterfeit products is valued at an eye-watering £380billion with Chinese makers reaping the majority of the wealth.

While the government has been accused of turning a blind eye to its flourishing counterfeit economy, it is now cracking down on the criminal trade.

The changing landscape has been sparked by China no longer wanting to be a factory for the world, but instead rival the US with leading brands.

Ripping off Western companies with counterfeit products was one thing, but China does not want to lose out by having its own products duped.

This has led to Xi Jinping strengthening intellectual property rights, making it harder for fakers to sell knock-off dupes.

Protecting its homegrown brands and success stories like Labubu dolls by seizing as many fakes as it can is now considered a major national priority as China seeks to flex its muscles increasingly in the economic and cultural stage.

How to spot a fake Labubu

The UK government has issued warnings about what shoppers should look out for when buying a Labubu.

Check the look and feel of the toy 

Does the product look and feel like an authentic product? Sellers of fakes often make spelling mistakes in descriptions and sometimes on the products themselves.  

If the packaging feels flimsy or shiny, this could be a sign it’s not a genuine labubu. 

Real labubus also come with a QR code to verify the product but be wary of codes that take you to another site or a false look-alike PopMart site. 

Be wary of low prices and unfamiliar websites 

Whether buying online or in person, question the price if much cheaper than the genuine price you would expect to pay from PopMart.

Many sellers of fakes use unfamiliar social media shops or websites with the aim of conning you out of your hard earned cash.  

Always check the domain name is authentic and double check reviews and make sure they have a returns policy.

Fake platforms will often offer no way of contacting the business which is a sign that it may not exist. 

Stay safe from potentially dangerous fake toys 

Fake toys may look like the real thing and be much cheaper, but they can also be dangerous and cause harm. 

Fake toys are not produced to the same high safety standards as real toys and could feature small, poorly made parts that could be a choking hazard or even contain potentially toxic chemicals. 

If you believe you have purchased a fake Labubu or other toy for your child, you can report this to your local Trading Standards or to Crimestoppers online. 

Share this @internewscast.com
You May Also Like
Putnam man arrested for threats toward neighbor

Putnam Resident Arrested for Alleged Threats Against Neighbor: Community Safety Concerns Rise

A man has been accused of threatening a neighbor and her family…
Kyoto hikes tourist tax by 900% amid overtourism surge

Kyoto Implements 900% Increase in Tourist Tax in Response to Overtourism Surge

Kyoto is set to significantly increase its accommodation fees starting March 2026,…
King David hotel kicked a woman out of a main suite — JD Vance wanted it

King David Hotel Evicts Woman from Main Suite to Accommodate JD Vance

Veep’s Kingly Mideast move A well-connected acquaintance is currently in Jerusalem, mingling…
Immigration agents conducting sweep on NYC's famed Canal Street confronted by protesters

Immigration Agents Met with Protests During Canal Street Operation in NYC

NEW YORK (AP) — A planned immigration enforcement operation on Manhattan’s well-known…
Alleged drunken driver blames fashion fail for crash that killed man on first date: report

Driver Accused of Fatal Crash Claims Wardrobe Malfunction Led to Tragedy on First Date

A tragic incident in Texas has taken an unusual turn as a…
Convicted felon federally charged after threatening Atlanta airport while armed with AR-15 rifle

Armed Felon Faces Federal Charges After Threatening Atlanta Airport with AR-15: A Chilling Security Breach

A Georgia resident is facing federal charges after allegedly threatening to “shoot…
Trump nominates new Army vice chief with current general just two years into the role

President Trump Appoints New Army Vice Chief, Replacing Current General After Just Two Years

In a move attracting attention in Washington, President Donald Trump has put…
Chess grandmaster Daniel Naroditsky is remembered as a leader in the game's online surge

Chess Grandmaster Daniel Naroditsky Celebrated as a Pioneer in the Online Chess Renaissance

Daniel Naroditsky, a prominent figure in competitive chess who rose to fame…
Pardoned Capitol rioter charged with threatening to kill Hakeem Jeffries

From Pardon to Peril: Capitol Rioter Now Accused of Threatening Hakeem Jeffries

Ahead of a planned speech by Congressman Hakeem Jeffries in New York…
Family fights for father's release from ICE custody after Crestwood arrest, details conditions at Broadview facility

Family Battles for Father’s Freedom: Inside the Harrowing Conditions at Broadview ICE Facility After Crestwood Arrest

CHICAGO (WLS) — Mariana Cabrera recounted the tense hours her family endured,…
Protests erupt as ICE agents raid NYC Chinatown street vendors allegedly selling counterfeit goods

ICE Agents Conduct Raids on NYC Chinatown Vendors Amid Counterfeit Goods Allegations, Sparking Protests

In a dramatic turn of events on Friday, a federal operation in…
Vance warns Hamas as Gaza peace plan's Civilian Military Cooperation Center opens

US Diplomat Vance Issues Strong Warning to Hamas Amid Launch of Gaza’s New Peace Initiative Center

Vice President JD Vance delivered a stern message to Hamas on Tuesday…