Share this @internewscast.com

More creators on TikTok will soon be able to earn money through subscriptions and longer-form videos, the app announced Tuesday.

The platform on Tuesday said it will expand its subscription feature, which currently enables creators to offer monthly subscriptions for livestreams only. That gives viewers subscriber badges on their profiles, as well as custom emotes, designed by the creators they subscribe to, to use in LIVE chats. Creators can also turn on subscriber-only chats in while streaming to interact only with their paid communities.

The expanded program will allow non-LIVE creators to monetize from subscriptions, as well, TikTok said in a news release. The feature will at first remain exclusive to those who are invited to try it, but eligible non-LIVE creators will be able to sign themselves up in the coming weeks.

And, to bolster the rise in long-form storytelling on the app, TikTok’s Creativity Program — introduced last year to reward creators for publishing longer videos — is scheduled to leave beta as the new Creator Rewards Program. TikTok said the program will reward “high-quality, original” videos longer than one minute, judging content based on four key areas: originality, play duration, search value and audience engagement.

Users have embraced longer-form content since the app began allowing lengthier videos in 2022, with TikTok reporting that viewers now spend more than half of their time watching such content.

“Longer videos have unleashed a wide range of possibilities for our community, providing creators with added flexibility to express themselves and embrace creative freedom without limits,” the news release said.

Total creator revenue has increased more than 250% under the beta Creativity Program in the last six months, TikTok wrote, and the number of creators making $50,000 a month has nearly doubled.

To help creators better understand their options, TikTok is also upgrading its Creator Portal, its online hub of educational resources, to a more comprehensive Creator Academy.

In the next several weeks, TikTok wrote, the new hub will begin offering informational articles, courses and videos in seven languages — covering such topics as content creation skills and monetization tools.

At Wednesday’s Creator Summit event in Los Angeles, complete with branded swag and flashy photo opportunities, more than 300 creators spent the day with TikTok’s creator-focused team.

They mingled while hearing from TikTok staff members and a panel of creators about how to strategize for longer content formats, as well as how to navigate the platform’s monetization options.

Adam Presser, TikTok’s head of operations, wrote in an open letter to TikTok creators last week that their impact on the platform has proven that “creativity is far more than entertainment or self-expression.”

“I still believe we are only beginning to realize the full potential of the TikTok platform,” he wrote. “Our future will be driven by the extraordinary contributions of creators who inspire and entertain, bring us together across generations and geographies, make us laugh and move us to tears.”

Share this @internewscast.com
You May Also Like
Environmental groups try blocking Trump's 'Alligator Alcatraz' with last-minute lawsuit

Eco Activists File Eleventh-Hour Lawsuit to Halt Trump’s ‘Alligator Alcatraz’

Several environmental organizations lodged a federal lawsuit on Friday, claiming that authorities…
Joey Chestnut gives behind-the-scenes look at 'hungry' prep for Nathan's return

Joey Chestnut Shares Insider Details on His ‘Hungry’ Training for Nathan’s Comeback

Celebrated competitive eater Joey Chestnut discusses his experiences and shares insights with…
Chicago braces for deadly July 4 weekend as Fox News analyst takes action in brother's unsolved murder

Chicago Prepares for Dangerous July 4th Weekend While Fox News Analyst Acts on Brother’s Unsolved Murder Case

Chicago is preparing for another potentially violent 4th of July weekend. Fox…
A's Jacob Lopez is an intriguing arm to monitor in fantasy baseball

Jacob Lopez of the A’s: A Captivating Pitcher to Watch in Fantasy Baseball

Rising talents like Paul Skenes and Jacob Misiorowski capture attention by dominating…
Senate’s ‘big, beautiful bill’ faces serious headwinds in the House

Senate’s Ambitious Bill Faces Significant Challenges in the House

The Senate’s iteration of the “big, beautiful bill” is encountering significant obstacles…
Harvard, University of Toronto make contingency plan to allow foreign students to study if barred from US

Harvard and University of Toronto Develop Backup Plans for International Students in Case of US Entry Restrictions

Harvard University, in collaboration with the University of Toronto, has developed a…
Information graphic about Hakham Muhammad Issa Al-Issa, a Hamas founder, showing his photo and detailing his role in the organization.

IDF Carries Out Targeted Airstrike, Eliminates Key Hamas Leader Behind October 7 Attack

ISRAEL says it has killed one of the last masterminds behind the…
For New Yorkers Looking to Flee, a Cautionary Warning: Florida Is Not the Paradise You May Envision

Thinking of Leaving New York? Here’s Why Florida Might Not Be the Paradise You Expect

The rise of Zohran Mamdani as a contender against Eric Adams for…
Democrats' Senate Measure to Limit President Trump's Power to Wage War Fails

Senate Democrats’ Attempt to Restrict Trump’s War Powers Falls Short

An effort by Senate Democrats to restrict President Trump’s executive powers through…
Venezuelan opposition member details harrowing 400-day captivity at UN

Venezuelan Opposition Member Shares Intense 400-Day Captivity Experience at UN

Pedro Urruchurtu, one of five Venezuelan opposition members, shared his experiences of…
Semi-truck transporting 10,000 bottles of whiskey tips over -- but doesn't spill a drop

Semi-Truck Carrying 10,000 Whiskey Bottles Overturns Without a Spill

They avoided a major party foul. A semi-truck carrying 10,000 bottles of…
Stream It Or Skip It?

Should You Watch It or Pass on It?

If you can’t travel the globe, the Hallmark Channel’s Passport to Love…