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Meghan Markle has finally announced that her As Ever lifestyle products will be released later this week in a customised letter – but fans spotted an awkward typo.
The Duchess of Sussex told potential buyers that she hopes the items can ‘mimic the magic of Montecito in a way you can recreate at home’ – suggesting her crepe mix will transform breakfasts into a ‘chance to reminisce’.
Her raspberry jam – which is made in a factory – will be ‘presented in keepsake packaging that you can repurpose to tuck away love notes or special treasures, and to remember this pivotal moment with me’, adding: ‘Think of it as our time capsule’
Meghan, 43, continued: ‘And by the way, once you’ve enjoyed every spoonful of this fruit spread, you may want to do what I do: rinse the jar and use it as a small bud vase for flowers on your nightstand, or to hold your pens on your desk.’
The advice came in the newsletter which excitedly announced the roll out of her collection, with other products including a lemon ginger tea blend.
She added that her crepe mix ‘transforms a typical weekend breakfast into a chance to reminisce’, because they remind her of ‘backpacking through France as a student’.
At the bottom of the email, Meghan provided links for fans so they could ‘follow the As Ever story’. But fans noticed that the link to the As Ever Instagram account contained a spelling error – reading @aseveroffical, instead of @aseverofficial.
When the link was clicked, it still took fans to the correct page – as did the accompanying link to the Duchess’s Instagram account, @meghan.
Yesterday, Meghan greeted her subscribers with the latest iteration of her newsletter, as she raved about her line of products and the joy of the simple things in life.
‘Ever since I can remember, I’ve been dreaming up easy ways to elevate the everyday into the exceptional,’ the banner read.
She then wrote: ‘I always knew that I wanted to turn these ideas into something real, and to make beautiful items that spark connection and celebrate quiet, meaningful moments. Maybe mimic the magic of Montecito in a way you can recreate at home.’

Meghan Markle finally announced that her As Ever lifestyle products will be released later this week in a customised letter – but fans soon spotted an awkward typo. Pictured in With Love, Meghan

Fans were quick to notice that the link to the As Ever Instagram account contained a spelling error – reading @aseveroffical, instead of @aseverofficial

The website features jam, along with other California-inspired products, including Wildflower Honey, Hibiscus Tea and Shortbread Cookies – all listed as being ‘available Spring 2025’
She explained that her lemon ginger tea and crepe products were prime examples of this.
‘I’m so excited to introduce the As Ever collection to you this week. Every item is inspired by the ways I show care to the people in my life, like the lemon ginger tea blend which is a fuss-free spin on the warm drink I make at home using fresh lemons from the garden,’ Meghan typed.
‘Or the crepe mix that transforms a typical weekend breakfast into a chance to reminisce. Crepes remind me of my time backpacking through France as a student.
‘Biting into these streetside thin pancakes – filled with chocolate, fruit, fresh lemon and powdered sugar, or made savory with ham and cheese – they truly are a canvas for flavor. I wanted to bring that memory and experience to you at home. (Also, they’re so easy to make!)’
The Duchess then gave a shoutout to her raspberry jam, which she debuted to her famous friends last year when she was still under the name American Riveria Orchard.
Meghan only made 50 jars of the product, and sent it to Kris Jenner, Mindy Kaling and Chrissy Teigen, among others.
She said: ‘Of course, you’ll find the Raspberry Spread that started it all, presented in keepsake packaging that you can repurpose to tuck away love notes or special treasures, and to remember this pivotal moment with me. Think of it as our time capsule.
‘And by the way, once you’ve enjoyed every spoonful of this fruit spread, you may want to do what I do: rinse the jar and use it as a small bud vase for flowers on your nightstand, or to hold your pens on your desk,’ the message continued.
‘I hope when you see what I’ve worked so hard to create, you’re encouraged to know that whatever life brings, you can do it too. Your value, your creativity, your joy – that is you, as it’s always been and always will be. You are – As ever, and forever.’
Meghan concluded the message by teasing viewers that the launch would be here before they knew it – along with an inspirational quote.
‘Someone once told me the biggest risk you can take is deciding not to take one at all,’ she explained.
‘Now, after careful planning and preparing (while also parenting!), it’s time to bring As ever from my home to your so you can make the everyday exceptional in an easy yet meaningful way.’
But fans noticed the typo at the bottom of the email relating to the link, with one writing: ‘Her freakish attention to detail is amazing. Truly. Astonishing. SMH’.
Another added: ‘This can’t be real.’ And a third added: ‘I still don’t understand the capitalization choices.’ A fourth wrote: ‘Her capitalization and fonts are wonky.’


The email also features a recreation of the spread on buttery pancakes, served up on an ornately decorated dinner table

Meghan is ramping up publicity efforts for her lifestyle brand, As Ever – starting off the week by sharing emails and photos from behind-the-scenes with fans
Last year, sources claimed Meghan has a ‘freakish attention to detail’ in the wake of the Princess of Wales’s Mother’s Day photo controversy, alleging the Duchess would never make such a mistake.
Meghan has faced a series of hurdles while seeking to launch her lifestyle brand.
Due to trademarking issues, she made a decision at the 11th hour to rebrand her business from its original name, American Riviera Orchard.
Her trademark for As Ever is still pending, while the Instagram handles @asever and @asevermeghan were quickly snapped up following her rebranding announcement.
Following her announcement, it was revealed her business awkwardly had the same name as a New York-based clothing brand, as well as a photography business.
Meanwhile her Netflix cookery show, With Love, Meghan, was postponed from January to March due to the devastating impact of the LA wildfires .
The email sent out to those on the As Ever mailing list yesterday features a recreation of the spread on buttery pancakes, served up on an ornately decorated dinner table.
The website now features the berry jelly, along with other California-inspired products, including Wildflower Honey, Hibiscus Tea and Shortbread Cookies – all listed as being ‘available Spring 2025’.
Last week, fans were baffled when Meghan unveiled the packaging for her jams – after revamping her American Riviera Orchard brand.
The pots are embellished with white labels and gold detailing, including the logo and metal lid.
Shoppers will receive their long-awaited pots in a very elaborate white case – which is almost twice the size of the product itself.
On social media, people were left confused by the design, expecting it to contain a ‘perfume’ or a ‘candle’ instead. Others expressed environmental concerns over the amount of packaging used.
One person wrote: ‘Meghan!!!!!!! It’s just jam! It doesn’t require an entire presentation. This packaging is as pretentious as she is.’
Others said: ‘How much does the cost of the packaging add to the spread ? It’s not jam.’
‘That’s a perfume box,’ a third quipped.

Meghan Markle has revealed that those hoping to get their hands on her raspberry jam will finally be able to do so this week – as she hopes buyers will be able to ‘mimic the magic of Montecito in a way you can recreate at home’
Another wrote: ‘Seems like a lot of extra packaging for a company that wants to be environmentally aware.’
One comment read: ‘I was like, no it can’t be, she wouldn’t do that for jam, it must be a nice candle, maybe a bracelet, no, it’s f-kin jam, brilliant.’
Others noted that the actual jar of jam was quite small compared to the sizeable white box.
‘How much is that teeny tiny jar of spread?’ one person wondered.
Taking to Instagram, Meghan’s brand shared a glimpse into the production line, which showed workers donning plastic gloves shovelling raspberries into pots before the jars underwent a series of machinery processes.
The post, captioned, ‘Here we go!’, racked up likes from some of the duchess’s nearest and dearest, including her former Suits co-star, Abigail Spencer.
Meghan has shared a string of posts from her nearest and dearest on Instagram, who are promoting her upcoming As Ever products, including raspberry jam.
Among them was celebrity hairdresser Ben Skervin, who enjoyed the sweet red jam on crumpets alongside a chai latte.

Shoppers will receive their long-awaited pots in a very elaborate white case. Pictured being shared by Meghan’s pals

While the mother-of-two may have helped develop the recipe, her raspberry spread is made in a factory
He wrote: ‘Delicious afternoon treat crumpets with butter and @asever raspberry spread. It really is addictive. Thank you @meghan’.
Meghan’s former Suits co-star and close friend Abigail also raved about As Ever products to her 845 thousand followers, holding up the jam, which will soon be available for the public to purchase, in its ‘Keepsake Packaging’.
Meghan also reposted a snap from the owner of Pilates Platinum, Heather Dorak, who shared footage of her son enjoying the jam on toast.
She wrote alongside the sweet clip: ‘Current nighttime snack obsession @aseverofficial @meghan’.
Meghan originally teased her new jam last year, when she sent jars to 50 of her closest friends and influencers when she soft-launched her lifestyle brand last April, including The Office star Mindy Kaling.
The mystery of the ranked jars was finally solved earlier this month, when she released her Netflix cookery show, With Love, Meghan.
‘When I received that in the mail, a box of your preserves, it was probably one of the most glamourous moments of my life,’ Mindy gushed.
However, she continued, the TV actress was thrown by the labelling on it that said ’50’ because ‘I’m a very hierarchical person’.

The As Ever Raspberry Spread will soon be available for the public to purchase, and mega Meghan fans can get their jar in a keepsake packaging (pictured)

Pictured: The jam that Meghan shared with celebrity pal under the previous name for her lifestyle brand

Staff donned plastic gloves and arranged the jars, which will soon be available for the public to purchase, on shelves
‘Does having a lower number make me more special? Does having…’ she trailed off before Meghan replied: ‘I did not think about it. It was not a ranking.’
‘It was just let me share them and then, people started to take it very personally,’ she continued.
However, the first one was reserved for Meghan’s mother Doria Ragland, the duchess added.
The other recipients – including Chrissy Teigen, Kris Jenner, Tracee Ellis Ross, and fellow polo wife Delfina Blaquier – were all on equal footing, Meghan reassured Mindy.
‘Anyone who got one of those 50 jars that I was making on my stove, in my actual kitchen, at my house, I hope they all felt like ‘No, I want to share this with you’,’ the mother-of-two said.
It comes after Meghan launched an Instagram shop selling products she endorses in a commercial tie-up that is sure to be lucrative – as the world anticipates her long-awaited merchandise line As Ever.
The products being promoted by Meghan include a sleeveless gown costing more than £1,000, £600 Saint Laurent sandals and earrings which will set buyers back £200 – while other handpicked pieces included brands such as Heidi Merrick, Reformation and J Crew.
It comes as the wife of Prince Harry this weekend shared a sweet tribute for Mother’s Day in the form of a lemon tart insisting it is a ‘family tradition’ to mark the annual UK holiday with the delicacy.
In a photo uploaded to Instagram – with the comments turned off – the Duchess of Sussex showcased the latest creation complete with a lemon emoji.
A smaller hand can be seen clinging onto the plate which holds the dessert, covered in halved slices of lemon and topped by a red rose.
It is the most recent creation to grace the American royal’s social media profile, as three days ago she uploaded a video captioned ‘daydreaming about the rosé cupcakes’ in reference to a ‘never before seen’ moment of her new show With Love, Meghan.
The series aired on Netflix earlier this month, and has already been renewed for a second season.