Traditionally, the fame of a member of the Royal Family was measured through how often they were photographed.

In earlier decades, figures such as Queen Elizabeth II and Princess Diana were notably the most renowned royals due to their capacity to propel magazine sales through their images.

However, in the modern world, online clicks are as good a metric of a royals’ fame than how valuable their picture is.

And in this digital age, data has revealed that two members of the Royal Family have proven very effective at creating a buzz on the internet.

Currently, Prince Harry and Meghan Markle, despite no longer serving as working royals, were the most searched members of the Royal Family between September 2024 and August 2025.

Harry was the most search member of the family garnering a whopping 2.2million individual searches which was nearly a million more than Meghan.

Even though King Charles III was the second most searched royal overall, surpassing Meghan by approximately 40,000 searches, the Duchess of Sussex experienced greater overall peaks in online interest, while Charles consistently maintained popularity.

Simon Brisk, a digital marketing expert and co-founder of Click Intelligence, explained to the Daily Mail that the intrigue surrounding the Duke and Duchess of Sussex’s disruptive role within the family fuels this interest.

“Harry and Meghan are the most Googled because they stand at the intersection of tradition and disruption. They are Royals who chose to leave, yet they still retain the titles, the heritage, and the allure associated with the monarchy. This tension renders them infinitely intriguing to the public,” Simon stated.

Prince Harry with his wife Meghan Markle. Harry was the most googled royal in the last year with over 2million searches 

King Charles III in August 2025 was the second most searched royal overall, surpassing Meghan by about 40,000 searches, but the Duchess of Sussex witnessed higher overall spikes in online interest.

He continued: ‘For Harry, the curiosity comes from unresolved family drama. Every rumour about a reconciliation with his father or brother feels like a cliffhanger in an ongoing series, and people search because they want to know what happens next.

‘For Meghan, it’s about reinvention. Her Netflix projects, lifestyle ventures, and carefully timed returns to the spotlight position her less as a working Royal and more as a modern celebrity brand. That makes her relevant across both the entertainment and news cycles.

‘In my view, what makes them different is that people aren’t searching to understand their place in the monarchy. They’re searching to follow their story. That’s why Harry and Meghan consistently outpace even the King in Google searches.’

Harry and Meghan’s spikes in interest were generated by major events and announcements involving the couple. 

In Harry’s case this came about following the so-called ‘peace summit’ in July, where images of Harry and Meghan’s press secretary meeting with King Charles’s communications secretary were revealed by The Mail On Sunday, which led to murmurs that the rift between the Sussexes and the Palace could be healing.

Meghan on the other hand, saw her interest peak during her return to Instagram in January 2025, the launch of With Love, Meghan and when the duchess missed the Met Gala in May.

Kate Middleton in her video announcing she was cancer free. Online interest in the Princess of Wales spiked in September last year following the announcement 

Other royals also saw monthly increases in their searches. Last September, searches for Kate Middleton reached an average of 135,000 following a video message from the Princess of Wales that she was now cancer free. 

In the months after this online interest in Kate plateaued and across the whole year she was only googled a total of 792,950 times making her the fourth most googled royal.

At the other end of the scale, the least googled royals were Prince Louis – who was searched 71,700 times – and Sophie, Duchess of Edinburgh, who was searched only 20,000 times.

In previous years, it was the King that dominated the online searches with interest in Charles spiking in 2023 during his coronation and in January 2024 following his cancer diagnosis.