The massive online discussion forum Reddit has exploded in popularity over the last five years. From people discussing their favorite movies to Millennials entering the prime of their careers, Reddit has a dedicated space for nearly everyone. 

While text posts are the main format on the platform, advertisers can use video marketing to stand out and reach their audience. Here, we’ll discuss how you can create videos specifically for a Reddit audience: 

Mind the Video Title

The video title and thumbnail might seem like subtle details, but they are essential. Before you publish your video ads, choose an effective video title and thumbnail for your content. Above all, consider your target audience when selecting the video title and thumbnail image. Tailor the subtleties of each of these components to your target audience and it won’t take long to generate clicks and traffic to your website.

Make Your Reddit Videos Accessible

It doesn’t take long to realize Reddit is full of subforums covering diverse interests. From cooking to conspiracy theories, video games, travel, and beyond, there is a Reddit subforum for just about every subject under the sun.  

The site as a whole has more than 50 million daily active users, each of whom averages more than 10 minutes per day on the site’s plethora of subforums. Recognize the diversity of subject matter on Reddit and democratize your videos to appeal to a wide audience. 

Strategically Target Your Audience

Though Reddit is full of users of different demographics, only some will need or desire your product, service, or website. Reddit provides targeting options for specific demographics based on user location, interest, computing device, and specific subreddit forums. Reddit ads can even be targeted to users who log onto the website at specific times of the day for optimal exposure.  

Take time to review your target audience and strategize the placement of your Reddit videos accordingly.  As an example, adding the video to a Reddit subforum frequented by users across the globe does not make sense if your company is localized to a specific area. 

Use Brevity to Your Benefit

Instead of investing a considerable amount of resources in creating a long-form video, opt for a thoroughly engaging video that is short and to the point. Or, if you insist on creating a long video to artfully present your value offering, edit it into shorter clips and use the comments section of the subforum to link to the entire video. 

Paid or Unpaid? That is the Question

Reddit presents the opportunity to present both paid and organic posts. As an example, promoted posts are one of the more popular types of advertising options on the platform. A promoted post containing a video is presented in the form of a conventional Reddit post, however it remains on the platform throughout the length of the advertising campaign while an organic post might not have the same lifespan. 

Video posts in the form of paid ads receive comments similar to traditional posts. Pay close attention to the comments and you’ll have a better idea of what the forum’s users think about your video marketing content, products, or other value offerings. 

Reddit Takeover Ads

Takeover ads are also available, serving as “fast advertisements” in which you “own” the top spot on a subforum of your choice for a certain period of time. Takeover ads spread the news about your product or service to your selected Reddit subforum, highlighting the details of your upcoming event, product launch, or other offerings. Takeover ads can inspire conversation within the subreddit below, providing valuable insight into what your target prospects think about your business or products. 

Whether you pay for ad placement on the forum or add videos to posts without shelling out for prominent placement, Reddit video ad specs are integral to success on the platform. Mind the subtleties of the ad specs and your videos will be more effective at spurring online visits and conversions.

Customize the Call-to-action (CTA)

Don’t forget to end the video with a call-to-action (CTA).  Personalize the CTA for your targeted viewing audience and they’ll be inclined to continue learning more about your business, visiting your website, and turning into successful conversions.