LOSC Lille has debuted their home kit for the 2025/26 season. The launch event featured several of the team’s players, but it was a massive dog that drew the most attention.

The Ligue 1 team presented their latest uniform, crafted by New Balance, during a photoshoot at their ‘Domaine de Luchin’ training facility. This venue is also home to the club’s famous bronze mastiff statue, a tribute to Lille’s nickname “Les Dogues” (The Mastiffs).

But the statue wasn’t the only dog on duty. A real-life canine – presumably a mastiff – also featured in the shoot.

The dog, appearing to be over 4ft tall, stood impressively alongside Lille players such as Ethan Mbappé, Lucas Chevalier, André Gomes, and Bafodé Diakité. Stars from the women’s team, including Jamila Hamidou and Céleste Delcroix, were also present.

Behind-the-scenes footage also showed the dog receiving plenty of attention and affection from the squad, happily soaking up the limelight.

As for the kit itself – which you may have understandably overlooked amid all the canine chaos – it features the club’s trademark red, overlaid with a bold, all-over geometric print.

The club say the design is inspired by the architectural work of Vauban from the 17th century. The interlocking lines reference the geometric structures of Lille’s historic buildings, while also nodding to the club’s pentagonal crest, which, fittingly, features a mastiff.

A striking kit, a creative concept – and a very good boy to top it all off.