Share this @internewscast.com

Following their record-breaking acquisition of Alexander Isak from Newcastle United, Liverpool has made another significant addition, this time in a business partnership.

The Reds have announced iconic cap makers New Era as their official headwear provider, marking the brand’s latest move into the world of football.

New Era, established in 1920 in Buffalo, New York, has been a major player in the sportswear industry for years, producing hats for Major League Baseball and the NBA, among others. With a reputation for cultural influence, high-quality craftsmanship, and distinctive designs, New Era is now setting its sights on Liverpool’s Anfield.

To mark this new collaboration, New Era and Liverpool have launched a specially curated collection that includes a variety of iconic styles. This collection features the 9FORTY curved visor, 9FIFTY snapback, bucket hat, unstructured 9TWENTY, 19TWENTY golfer, trucker, and beanie.

Each item is adorned in Liverpool’s iconic colors and showcases dual branding. Notable details include the club crest, its founding year, and the anthem ‘You’ll Never Walk Alone’ intricately embroidered into certain designs.

Lee Dwerryhouse, the senior vice-president of merchandising at LFC, expressed enthusiasm about the partnership, stating, “We’re thrilled to team up with New Era, a legendary brand with a storied past in headwear. Their knowledge and esteemed reputation make them a perfect fit for enhancing our retail options, particularly in such a crucial product segment for our fans.”

The full Liverpool x New Era collection is available now exclusively via the club’s official store.

Share this @internewscast.com
You May Also Like

Ex-Drug Dealer for Fallen NRL Star Shares His Journey to Redemption with Help from Childhood Friend Braith Anasta

Aaron Macey has fought diligently over the past four years to reshape…

Celtic Held to 0-0 Draw by Hibernian: Sturdy Defense Earns Hibs a Surprising Point

Twice denied by the crossbar, one goal disallowed for offside and now…

Reality TV Star Explains Why He’s Relieved About Potential Leg Amputation After Severe Injury in Football Match

AFL content creator and reality TV personality Connor Rogers has expressed his…

Mark Clattenburg Criticizes Refs’ Chief Howard Webb, Citing Pay Disputes and Event Snubs

Mark Clattenburg has accused Howard Webb of pursuing personal agendas and recounted…

Borussia Dortmund’s Rule Change Intensifies Pressure on Jobe Bellingham

Jobe Bellingham has been reassured that his slow start at Borussia Dortmund…

Rangers Manager Russell Martin Encourages Team to Push Forward Despite Late Victory Against Livi Not Easing Fan Frustration

Rangers boss Russell Martin has challenged his team to claw their way back…

Discover the Ex-Premier League Player Turned Food Influencer: How He Traded Soccer for Cooking – Plus His Tips for Staying Fit

Twelve years ago, Marc Pugh was on the precipice of football’s upper…