Even as Taylor Swift was winning praise for her new Folklore album, the singer’s manager was addressing concerns she ripped off a logo used in Folklore merchandise from a Black online store, prompting Swift to pledge to support the store and a new group “founded to represent and secure the advancement of Black individuals in the fashion and beauty” industries.
Swift’s eighth studio album has been a critical and popular success, pulling in more than 500,000 album-equivalent units in its first three days of release, according to Nielsen Music/MRC Data reported by Billboard.
As the album’s popularity was growing, Amira Rasool, the founder of Black-owned retailer The Folklore, took to Instagram to accuse Swift of ripping off the company’s logo for album merchandise, according to CBS.
Swift Thursday declared herself a fan of Rasool’s work and promised on Twitter to give financial support to her company and a new Black in Fashion Council that is set to launch next week.
Swift’s merchandise also appears to have dropped “the” from its Folklore branding, according to CBS; and a cardigan on Swift’s merchandise website sports the logo “folklore album.”
Rasool’s The Folklore describes itself as an “innovative online retail concept based in New York City [that] stocks high-end and emerging designer brands from Africa and the diaspora, and serves as a cultural hub for contemporary brands, artists and creatives to showcase their personal stories.”
Rasool, through a spokesperson, declined Friday to comment on “ the Taylor Swift situation.”
Folklore became the biggest album to drop in 2020 within the first three days of its release, according to Billboard. The album earned 80 million global Spotify streams on its release day, July 24, making it the biggest album debut for a female artist in Spotify history. As of June 4, Forbes estimated her earnings as $63.5 million.