Bored Ape Yacht Club is making a comeback — as a metaverse
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As the sun sets, the symphony of chirping insects fills the air. I find myself navigating a vast virtual swamp, drawn towards the pulsating rhythm of distant bass beats. My surroundings are sparse—just a few trees and scattered players—until I catch sight of a large, illuminated wooden structure perched deeper within the swamp.

Approaching closer, the structure looms above me: the iconic clubhouse of the Bored Ape Yacht Club. Eager to explore, I head for the entrance, only to discover that the doors remain shut, despite the welcoming glow from within. There’s nothing more to do here.

This marks my initial venture into the digital realm inspired by the notorious cartoon apes that became emblematic of the NFT phenomenon. While the NFT excitement has waned, Yuga Labs, the creators behind BAYC and other NFT collections, is gearing up for a significant digital leap. They’re introducing a new metaverse called Otherside, a term synonymous with the early 2020s tech buzz.

Otherside has been in the works for some time. The project’s announcement followed Yuga Labs’ successful $450 million funding round in 2022. At that time, one of BAYC’s cofounders shared the vision of creating an “interoperable,” “gamified,” and “decentralized” virtual environment. Though details have been scarce since then, an alpha version was quietly launched earlier this year. Now, during Yuga Labs’ ApeFest event in Las Vegas, the company has revealed that Otherside will officially debut on November 12th.

“It’s basically one of the most ambitious projects ever attempted in the space,”

Michael Figge, Yuga Labs’ chief product officer, described the venture to The Verge as “one of the most ambitious projects ever attempted in the space,” noting that it is beginning to materialize.

The short version of the pitch is that Otherside is something like Roblox or Fortnite, but with crypto: you can use NFTs as avatars to explore virtual worlds created by Yuga Labs and by other players. You can log in with a crypto wallet, but you don’t need an NFT to participate or just hang out; you can just join from a browser using more traditional methods like your email.

“We think that there should be a very low barrier to entry for somebody to try out Otherside, because once they do try it, it’s a really great way to get exposed to what it’s like to actually own digital assets,” Figge says.

There’s a bunch of crypto stuff everywhere you look. NFT avatars, NFT plots of land, blockchain-based currency. Yuga hopes it can build a creator ecosystem around all of this, giving builders a more compelling deal than competing metaverses because these digital assets exist outside of its world and can be moved elsewhere in the future. You can also mostly ignore all of this and just run around Otherside without diving too far into the crypto of it all, if you want to.

In addition to the area I explored, The Swamp, there will be a big virtual hub world called the Nexus. Some community-made experiences will also be available to play, too. Those include a shooter game called Bathroom Blitz (“action so explosive, you’ll be clenching cheeks the whole time,” according to a description on the Otherside website) and a zombie game called Otherside Outbreak. In worlds, you can also create “Bubbles,” which are basically an Otherside version of a social audio room, like a Clubhouse room or an X Space.

“We actually think there’s a really big potential for people that want to make their own experiences on Otherside,” Figge says. “Going after incumbents in the user-generated experience field, like Roblox and Minecraft, is a huge opportunity for us, because I think a lot of people might be disenchanted with that current way of supporting creators and the economic model behind it.”

Yuga Labs and Amazon are partnering on a “Boximus” avatar

Otherside’s in-game avatars are 3D representations of NFTs that players own. “Any NFT collection can submit their avatar collection to be reviewed and used in Otherside,” Figge says. There will also be avatars built using a new system Yuga Labs is calling Voyager. There will initially be two avatar partnerships. One is a 300-piece collection from digital artist Daniel Arsham. Another is a co-branded “tokenized asset” in partnership with Amazon called Boximus that Figge describes as “basically, like, made up of a bunch of Amazon boxes.” Figge says the Amazon avatar will be available directly on Amazon’s website.

These avatars will cost money. “Think of these voyagers like a ‘skin’ from the traditional gaming world,” Figge says. “We aren’t disclosing pricing details just yet, but what we can say is they are meant to be reasonable and affordable.” And because they’re blockchain-based assets, you’ll be able to resell the ones you own, according to Figge, which you can’t do in other metaverse-like games.

I got to run around The Swamp before writing this article. This world seemed to be a giant, 3D social chatroom — there wasn’t any sort of game to play besides exploring the space and chatting with fellow visitors over voice or text. And while I don’t want to judge a pre-launch virtual world too harshly before it launches publicly, it reminded me more of the hollow experiences I’ve had wandering around Meta’s Horizon Worlds or a metaverse fashion show than something immediately fun and engaging like Fortnite.

In The Swamp, there just wasn’t much to see or do besides wander around the outside of the clubhouse (which I couldn’t go inside of) or explore the swamp to see things like an outhouse (closed) and a platform by a train track (with a sign that says “out of order”). To my surprise, as I was walking away from the platform, a train started rumbling by, but my character ran too slowly to catch it. I found a portal that sent me flying in the direction of the moving train, but I missed landing on it and splashed back into the water.

Even if we assume those sorts of nitpicky problems get fixed and The Swamp or the Nexus or Otherside experiences are filled with players, 3D environments that are primarily for socializing are usually very niche or pretty boring. Hits like VRChat are the exception, not the rule. And part of what makes things like Fortnite and Roblox so popular is that they have games to play while hanging out with your friends. At launch, and with such a focus on crypto, I’m not sure Otherside will have that same pull.

Maybe Otherside will develop into something more interesting; Fortnite, Roblox, and Minecraft all snowballed their way into becoming huge hits. But I’m skeptical of what I see right now, and you probably won’t see me on the other side.

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