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Summer blockbusters like the latest Superman and Jurassic World films might be performing exceptionally well at the box office, but marketing them has become more complex than in the past. The traditional celebrity strategies involving magazine features, TV talk shows, and press events are no longer sufficient in this age of audience fragmentation. Today, publicists must carefully choose which podcasts are worth their time and consider whether their clients should partake in eating chicken on YouTube with Amelia Dimoldenberg or Sean Evans.
This week on The Vergecast, guest host Mia Sato engages in a conversation with Vulture’s Fran Hoepfner about navigating the ever-evolving new media landscape, applicable regardless of whether you’re a cherished A-lister, a once-admired A-lister, or an aspiring A-lister.
Next, we delve into an in-depth discussion with Sarah Fackrell about a contentious legal strategy that brands are using to pursue online sellers peddling items ranging from Grumpy Cat T-shirts to closet hooks.
Finally, Victoria Song joins Mia to answer a Vergecast hotline from a listener wondering whether an AI translator will be able to keep up with his partner’s Colombian mother. If you’ve got a question for us, call 866-VERGE11 or e-mail vergecast@theverge.com.
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