A quintessential part of the business strategy is market research. If a company wants to stay ahead of its competitors, it must analyze the market and identify several signals to help develop its products and services accordingly. Market research is a broad term that incorporates various factors such as customer sentiment, behavior, pricing research, etc.

In today’s article, we shall focus on pricing research. Here, we shall discuss why and how an enterprise proxy can dominate the global market and pricing research.

The Emergent Global Trend of Using Proxies in Business

Whether proxy usage is software-assisted or manual, it is constantly evolving and gaining popularity in the modern business landscape. Today’s data-driven economy depends increasingly on extracting insights from various market signals, and here comes the usefulness of enterprise proxies. 

In the first three months of 2018, nearly a quarter of the total number of internet users globally regularly used some kind of proxy. Note that this statistic considers VPN use as well. Tools that mask IP addresses all lie under the same denominator, proxies, in industry publications and research. As a result, the report indicates proxy services as a whole, regardless of them being a VPN or a proxy server setup.

Why are so many people turning to proxies? Here’s a list of benefits:  

• A user’s IP address gets masked by the proxy server, making them virtually anonymous.
• People can easily bypass any geo-blocking or other types of censorship with proxies.
• Due to proxy servers’ caching capability, the page loading time reduces, which improves overall performance.
• Using a proxy with proper configuration filters out malicious websites, making internet sessions secure. 

Proxies Are a Doorway to Systematized Pricing Intelligence

The usage of proxy servers unmistakably impacts the pricing research methodology marketers use. It changes how market researchers perceive any business by providing relevant statistical and commercial insights about traffic, demand, and pricing, among other indicators.

Pricing intelligence involves monitoring, tracking, and analyzing pricing factors in the market and understanding how much customers are willing to pay for a product. Pricing intelligence works on top of gathered data to help the brand strategize and improvise its current marketing and pricing schemes. In this regard, proxies clearly offer an advantage due to their benefits mentioned above. Here are some ways companies take advantage of proxies for pricing strategies. 

• Price Monitoring From Various Sources 

Aggregating pricing data from different platforms enables a business to achieve an effective pricing strategy. Proxies merely help bypass any geographical or IP-related restrictions to obtain the best information available without exposing an identity. Let’s face it – more sources mean more choices. Circumventing geo-restrictions will help amass pricing-related information about successful brands and get a global or localized perspective. 

• Consistent Price Tracking 

The pricing sector faces frequent changes in trends and shifts in prospect preferences. For this reason, brands should be able to adapt to sudden changes faster. A proxy server ensures that the pricing intelligence can track changes consistently. This way, brands get relevant information in a timely manner which helps them outperform their competitors. 

• Accurate Price Comparison 

Leveraging a proxy for price comparison is probably the best idea to analyze how the pricing evolution in the market affects a brand’s sales. Comparing past and current prices will help determine where the trends and market demands have influenced a brand to change its pricing tactics the way it did.

Proxy servers allow you the freedom to perform all such comparative research without associating your research IP with your actual one. Additionally, proxy IPs make your activities indistinguishable from a real customer to a large extent so that gathered pricing data is accurate.

Wrapping Up

Price tracking is undoubtedly a vital activity in business development. Aggregation of relevant data doesn’t just help you beat your competitors. It also supplies you with enough data to make the right decisions at the right time.

Proxies, gaining global popularity for their ability to offer in-depth insights into market trends, are undoubtedly the subsequent big technological assistance (as far as market research is concerned) that all enterprises will recognize. Hence, it is high time that your company embraces enterprise proxies for performing precise and reliable price tracking. As long as you go for a reputable proxy provider, you’ll be on your way to intelligent pricing!