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LinkedIn is broadening its no-cost verification system to span the greater internet, enabling it to be incorporated by external sites and platforms rather than each developing their own solutions. Adobe is one of the first few companies to embrace this integration.
Adobe is incorporating LinkedIn verification into its new Content Authenticity application and the existing Behance portfolio site. This allows creators who have attained LinkedIn’s verification to showcase a “Verified on LinkedIn” badge on their profiles. If these verified creators utilize Adobe’s digital Content Credentials tools, their identity will also be linked with their creations when shared on LinkedIn.
“It has become increasingly cheap and simple to impersonate someone online,” stated Oscar Rodriguez, LinkedIn’s vice president of trust, in an interview with The Verge. “Furthermore, you can now do so in a manner that appears more credible than ever. Naturally, authenticity is crucial for LinkedIn, as the platform is built on the foundation of trust.”
“Online platforms across the board are facing the same issues around inauthenticity, so we believe that this collaboration with Adobe will be critical in the sense of empowering LinkedIn members and partners to be able to understand specific attributes of someone’s identity that have been verified.”
LinkedIn introduced verification in 2023, allowing users to confirm specific details such as their identity, workplace, or education history using government-issued ID or company emails. The company says that over 80 million people have verified themselves using the tools since then. Alongside Adobe, other early adopters of the expanded verification system include enterprise platforms TrustRadius, G2, and UserTesting.
