The innovative search engine will allow users to “search for shows with much more detailed criteria, such as the subscriber’s emotional state, for instance,” according to the company. This OpenAI-powered search will also let users make inquiries that “go well beyond simply genres or the names of actors.”

The feature, which is opt in, is already available for some users to try in Australia and New Zealand on iOS.

Netflix spokesperson MoMo Zhou confirmed to The Verge that Bloomberg’s report is correct. Zhou mentioned that the test would extend to the US “in the coming weeks and months,” without current plans to expand the feature beyond iOS.

“It’s early days for the feature and we’re really in a learn and listen phase for this beta,” Zhou says.

OpenAI didn’t immediately reply to a request for comment.

During an interview on the Decoder podcast last year, The Verge’s editor-in-chief, Nilay Patel, questioned Netflix co-CEO Greg Peters about the company’s perspective on AI. Here is part of his reply:

We have a long history of using machine learning and artificial intelligence in our recommender systems. We’ve been doing that for 20-some years. Again, we think that our job is to be proactive about understanding where there’s technical innovation. How do we use that both to serve creators, allow them to tell their stories in more compelling ways, and also then to serve our members better user experiences?