On Thursday, Nike unveiled an innovative initiative called Project Amplify, which they tout as the “world’s first powered footwear system.” Interestingly, this breakthrough isn’t targeted at professional athletes but rather at everyday users. Much like how e-bikes provide a boost to cycling, Project Amplify employs a lightweight robotics system designed to enhance speed and ease in both running and walking.
The initial version of this product, developed in collaboration with robotics partner Dephy, is not intended for elite runners aiming to improve their race times. Instead, it’s crafted for those looking to increase their speed and endurance with less effort, essentially acting as an additional set of calf muscles for daily activities, according to Nike’s press release.
Visually, Project Amplify resembles an ankle brace, incorporating a motor, drive belt, and rechargeable battery within a sleek design. It is targeted at what Nike calls “athletes”—anyone with a body—who generally walk at a pace of 10 to 12 minutes per mile. Having been developed and tested with over 400 participants over the past few years, the product is still under refinement, though Nike has indicated plans to make it available to the public “in the coming years.”
This cutting-edge walking aid is part of a suite of ambitious projects Nike rolled out today, which also includes “neuroscience-based footwear” and advanced cooling technologies for its sports apparel.
