On Wednesday evening, OpenAI unveiled a new App Directory, allowing users to explore the full range of tools currently accessible, while also opening up its SDK to developers for crafting new interactive experiences within the bot’s interface. OpenAI’s CEO, Sam Altman, had previously hinted at building essential features for a robust platform, and this move to establish an app store is a significant stride in that direction.

In a related update, OpenAI has rebranded its “connectors,” which previously enabled users to draw data from other services like Google Drive or Dropbox into ChatGPT. These are now labeled as apps. As detailed on a support page, what were once chat connectors are now termed “apps with file search,” while deep research connectors are “apps with deep research,” and synced connectors are “apps with sync.” Additionally, apps might utilize data from Memory if it’s activated, and for Free, Plus, Go, and Pro ChatGPT users, OpenAI may harness this data to enhance its models, provided the “improve the model for everyone” option is enabled.

For those seeking more interactive experiences, ChatGPT apps, like those launched in October for services such as Spotify and Zillow, are now available in additional markets. For instance, Spotify in ChatGPT now supports users across the UK, Switzerland, and the EU. New entrants include an Apple Music app, which assists all users in discovering music, creating playlists, and managing music libraries for subscribers directly within the chatbot. Additionally, a DoorDash app can transform “recipe inspiration, meal planning, and weekly staples into an actionable shopping cart” within the same interface.

As for how these developments will aid OpenAI in transforming its AI business into a profitable venture, the company has yet to provide a detailed explanation. The announcement merely states, “We’re exploring additional monetization options over time, including digital goods, and will share more as we learn from how developers and users build and engage.”