Netflix’s advertising division has experienced a remarkable surge, more than doubling its revenue from 2024 to 2025, reaching an impressive $1.5 billion. The company is poised for continued growth, with projections to double this figure again by 2026, potentially hitting $3 billion. During a recent earnings call, Netflix co-CEO Greg Peters shared this optimistic outlook, emphasizing the promising prospects ahead. This announcement came shortly before their live viewer voting-enabled Star Search event. “We’re making good progress, and the opportunity ahead of us is massive,” Peters stated.

This significant increase in ad revenue is driven by the expanding popularity of Netflix’s ad-supported streaming plan, which costs $7.99 per month and had attracted over 94 million monthly subscribers by May 2025. Netflix is set to introduce more AI-driven tools for advertisers later this year. These tools enhance the integration of ads with scenes from the streaming platform’s shows and movies. Additionally, Peters revealed plans to launch “interactive video ads” in the second quarter, aiming to further engage advertisers and viewers alike.