JEKYLL ISLAND, Ga. () — Historic Pier Road on Jekyll Island is ready for its closeup.

The Jekyll Island Authority has revealed the launch of The District Shops. Situated in the core of the Jekyll Island National Historic Landmark District, this shopping and dining hotspot has been in the works for nearly two years. It presents eight new venues for guests and locals to shop, enjoy beverages, and taste all that Jekyll has to provide.

In its “gilded age,” the area was originally occupied by buildings and trade establishments. Enhancements in landscaping, lighting, and outdoor gathering spaces, while maintaining the original architectural essence, ensure that The District Shops will be a major attraction for tourists. 

Mark Williams, Executive Director of the Jekyll Island Authority, expresses their enthusiasm for the changes that restore the area to its former glory. “This project mirrors our ongoing dedication to preserving Jekyll Island’s historic essence while improving the visitor and resident experience. It strikes a thoughtful equilibrium between preservation and advancement, crafted to serve the community and cherish the unique spirit of this island. Pier Road has historically been a focal point for interaction and exploration, and we’re proud to uphold that heritage with The District Shops.” 

Set against a picturesque backdrop of grand live oaks draped in Spanish moss, you’ll find the following places to enjoy at the District Shops at Historic Pier Road:  

• 31•81, a Jekyll Island Lifestyle Shop inspired by the island’s coastal coordinates – approximately 31.0735° N, 81.4114° W – offering a curated collection inspired by the barrier island itself and featuring brands such as Southern Tide, Comfort Colors, Smathers & Branson, Lilly Pulitzer, and Dune Jewelry.
• Founder’s Social provides a casual yet historically inspired setting for guests to enjoy casual fair, Georgia craft beer, and outdoor seating in a shaded beer garden.
• Georgia Grown Signature Shoppe, developed in partnership with the Georgia Department of Agriculture, highlights locally sourced products that showcase the state’s agricultural legacy, craftspeople, and tradition.
• J.P. & Company, a Gilded Age Portrait Studio, invites guests to don period costumes and participate in portrait experiences evocative of the island’s golden era.
• Jekyll Island Sweets features handmade confections, candy-making demonstrations, and a variety of seasonal ice cream flavors in an old-fashioned candy shop setting.
• North Pole South specializes in Christmas ornaments and gifts, offering coastal-inspired keepsakes for year-round holiday shopping.
• Pier Road Outfitters is stocked with essentials for outdoor exploration while on Jekyll Island, from biking along its 24-miles of paths to sunbathing along its pristine shores.
• Wake Up Coffee Company, a local favorite, serves handcrafted coffee beverages and freshly baked goods.

Stop by on June 7 from 11 a.m. to 8 p.m. for their grand opening celebration. You can enjoy live music and family-friendly entertainment.