Blake Lively is locked in yet another legal battle as her hair-care brand Blake Brown petitions to take down another trademark in new court filings.
Family Hive LLC, the proprietor of Blake Brown (Lively’s brand), has initiated legal action against Kimberlie Hamner, who owns a trademark called ‘Beauty by Blake’, as exclusively reported by the Daily Mail.
Family Hive, based in Delaware, holds three trademark applications linked to Blake Brown – one covering the name, another for its hive-shaped emblem, and a third combining the logo with the name.
These trademarks were submitted last year and are still awaiting approval, even though the 37-year-old actress debuted her brand’s first products at Target earlier this summer.
Hamner, a 27-year-old entrepreneur based in Utah, filed an application for her ‘Beauty by Blake’ trademark in September 2024 (following Blake Brown’s filings), in the hopes of trademarking her line of ‘cosmetic oils’ and ‘serums for cosmetic purposes’.
Blake Lively is locked in yet another legal battle as her hair-care brand Blake Brown petitions to take down another trademark in new court filings
The new lawsuit filing comes after Lively suffered a courtroom blow this week in her ongoing legal battle with her It Ends With Us costar, Justin Baldoni
Blake Brown has filed a lawsuit against Kimberlie Hamner, the owner of a trademark named ‘Beauty by Blake’, the Daily Mail can exclusively reveal
In April, the ‘Beauty by Blake’ trademark was published in the Trademark Official Gazette. Two months later, on June 5, Family Hive filed their opposition.
According to legal papers obtained by the Daily Mail, Family Hive stated the grounds for opposition was due to ‘priority and likelihood of confusion’ and will likely cause ‘damage’ to Family Hive’s own trademark, Blake Brown.
In the filing, Family Hive’s attorney Leo M. Loughlin argues that the ‘Beauty by Blake’ trademark ‘is likely to be confused, to be deceived, and to assume erroneously that Applicant’s goods are those of Family Hive or that Applicant is in some way connected with or sponsored by or affiliated with Family Hive.’
Loughlin also says that Hamner has ‘no connection whatsoever with Family Hive and no permission or license’ was given by Family Hive to her.
The new lawsuit filing comes after Lively suffered a courtroom blow this week in her ongoing legal spat with her It Ends With Us co-star, Justin Baldoni, 41.
A New York judge threw a curveball in her attempt to withdraw her ’emotional distress’ claims against the actor by ruling Tuesday that the claims are now dead.
Blake’s hair care line launched in August 2024 and sells a variety of products exclusively at Target, ranging from $18.99 to $24.99
In court documents, Blake Brown argues that Beauty by Blake ‘is likely to be confused, to be deceived, and to assume erroneously that Applicant’s goods are those of Family Hive or that Applicant is in some way connected with or sponsored by or affiliated with Family Hive’
The founder of Beauty by Blake plans on coming out with a line of ‘cosmetic oils’ and ‘serums for cosmetic purposes’
The ruling came after the two parties had been slugging it out, with Baldoni’s team attempting to compel Lively to turn over her medical records to prove her ’emotional distress’.
Lively’s team had attempted to drop that element from her lawsuit, but, critically, without prejudice – meaning the claim could be refiled at a later date.
In the end, the judge shut down that possibility.
In December, Lively sued Baldoni in a blockbuster filing, accusing him of sexual harassment. In January, Baldoni countersued, both Lively and her husband Ryan Reynolds, for defamation. All parties deny the allegations against them.
Despite the legal battle, it appears Lively has been working hard toward launching new products for Blake Brown.
The brand’s trademark description covers a wide range of products, including hair texturizers, hair sprays, hair removal, shaving mousse, makeup, cosmetics, body lotions, shower gels, household fragrances and much more.
In terms of Beauty by Blake’s ‘cosmetic oils’, Blake Brown’s trademark also covers ‘hair oil, baby oils, face oils, essential oils and aromatic oils’.
And as for Beauty by Blake’s ‘serums for cosmetic purposes,’ Blake Brown’s trademark notes that their goods and services may include ‘non-medicated hairstyling serums’ and ‘beauty serums.’
Currently, Blake Brown sells shampoo, leave in conditioner, hair masks, hair mousse and hair and body mists.
Hamner has not yet responded to the lawsuit, but has until mid-July to respond.
The Daily Mail has reached out to Kimberlie Hamner for comment on this story.
