In celebration of their triumphant 2024/25 season, during which they claimed victory in the Women’s Super League, FA Cup, and League Cup, Chelsea has announced a meaningful new collaboration that merges strength with style. The renowned British jewellery brand D.LOUISE has been named the club’s inaugural official jewellery partner.
D.LOUISE was established in 2021 by Olivia Jenkins as a tribute to her mother, Deborah Louise, and the brand is known for creating jewellery that embodies the same resilience as its founding story.
The pieces are fashioned from robust, waterproof materials designed to endure everyday activities—whether it’s work, travel, or exercise—reflecting the fortitude of the women who wear them.
As part of the partnership, Chelsea’s players will wear D.LOUISE jewellery on match days at Stamford Bridge and at the club’s annual Player of the Year Awards. Fans will also be able to purchase exclusive co-branded pieces starting next season.
Giulia Mazzia, Commercial Director for Chelsea Women, said: “We are thrilled to welcome D.LOUISE to the Chelsea FC Women family. Their story, mission, and the emotion behind their jewellery aligns so naturally with our team’s spirit—winning with pride, always showing up with heart, and, being female-founded, celebrating women.”
Olivia Jenkins, founder of D.LOUISE, shared the personal significance of the partnership: “This partnership means so much to me personally. D.LOUISE was created in memory of my mum, as a way to turn pain into purpose and create something strong, lasting, and full of meaning.
“To now align with Chelsea FC Women, a team that embodies that same resilience and heart, feels incredibly powerful,” she said. “We’re not just creating jewellery, we’re telling a story of strength, of showing up, and staying in the game, no matter what life throws at you.”
