Let AI do it.

People are turning to AI for couples therapy and money hacks to pay down debt — now, airlines are relying on it to set ticket prices.

The Atlanta-based airline is one of the first of its kind to publicly announce its use of artificial intelligence.

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

It has been reported that the airline plans to implement AI for determining ticket prices on 20% of its domestic flights by the year’s end, as mentioned by The Points Guy.

In a recent earnings call, Delta revealed that they will experiment with AI-driven pricing for around 18-24 months to evaluate its effectiveness. If successful, this approach may become a permanent strategy, as noted by View From The Wing.

Ultimately, Delta wants this new change to be in the customer’s favor.

“This is a complete overhaul of our pricing strategy, and it represents our future direction for pricing. Our goal is to understand our consumers’ mindset and offer them relevant options at the right time and right price,” stated Glen Hauenstein, Delta’s President, as reported by View From The Wing.

The Post reached out to Delta Airlines for a comment.

Operating with a customer-first approach is maybe how Delta landed on the list of the best airlines of 2025.

According to The Points Guy, the airlines not only took the cake for the seventh year in a row — but it was also named the most reliable on-time airline in the U.S.

“What put Delta over the top in 2025 was its strength across all the categories we analyzed, from the consistently strong, on-time airline operation it runs to the experience customers have at the airport and in their seats,” the outlet wrote in their report.

Of course, with every good thing comes some bad.

Earlier this month, a flap from a Delta Airlines flight on its way to Raleigh-Durham International Airport from Atlanta fell from the sky and landed on a driveway in a North Carolina neighborhood.

The flag was “evidently separated” from the left wing, yet the flight managed to have a safe landing once it reached its destination, according to a spokesperson.