Share this @internewscast.com
Today, Roku unveiled plans for Howdy, a forthcoming monthly subscription service granting users access to an extensive library of on-demand movies and television series. Similar to other streaming platforms, Howdy will offer content from various studios such as Lionsgate and Warner Bros., alongside its own productions, including Weird: The Al Yankovic Story. However, Howdy distinguishes itself by being ad-free and competitively priced at just $2.99 per month, significantly less expensive than its peers, who have incrementally increased prices to enhance their profits.
In a statement regarding Howdy, Roku’s founder and CEO, Anthony Wood, emphasized that the service is meant to function as a complement rather than a competitor to other high-end platforms. Wood highlighted that Howdy is cheaper than a cup of coffee, asserting that Roku aims to accommodate customer needs by offering Howdy at an affordable rate.
Wood elaborated, “We’re addressing a genuine demand from consumers who desire to relax with their beloved films and series without interruptions, on their own terms. Howdy is a logical progression for Roku, advancing our goal to deliver superior TV for everyone by ensuring it’s affordable, accessible, and tailored to contemporary viewing habits.”
Nevertheless, Howdy has its limitations. The service will only be available through Roku TV’s Roku players, the company’s website, and its mobile app. Furthermore, Howdy appears to have a modest offering of recent content, with Roku promoting Warner Bros.’ 2022 Elvis as one of its prominent selections.
Despite these limitations, Howdy presents a potentially attractive option for those seeking to cut down on entertainment expenses. As other streaming services become increasingly costly, Howdy might introduce more competition in the market than initially expected.
