KISSIMMEE, Fla. – Kissimmee’s official tourism marketing organization is actively working to draw Canadian tourists to Central Florida’s attractions, amidst concerns over international tariffs and border issues.

Among the lively theme parks, local workers like Caleb Johnson, a bus driver for seven years, assist tourists in finding their way around the area.

“Tourism is very important, it’s what pays my bills,” Johnson said, expressing his worry over potential declines in Canadian visitors.

Disney employee Ken Smith echoed this concern, emphasizing the significance of tourism for livelihoods throughout the region.

Experience Kissimmee highlights that tourism benefits the entire community and reportedly saves each household $4,400 annually in taxes.

[VIDEO: Experience Kissimmee unveils new tourism strategy]

DT Minich is the CEO and President of Experience Kissimmee. He was recently appointed to the Visit Florida board of directors.

He also just recently returned from a promotional trip to Toronto, Canada’s top international market for Kissimmee’s tourism.

When asked if people in Toronto know what Kissimmee is? Minich remarked, “They do now”.

Minich pointed out current obstacles, stating, “There is some reluctance from Canadians to travel to the U.S.,” due to tariffs and political rhetoric. Yet, he assured that the area is still “Canadian friendly” and eager to host visitors.

Even with geopolitical tensions, Minich indicated that visitor numbers have increased so far, but noted the real challenge will occur in the fall when temperatures in the north begin to drop.

Johnson remarked, “I want Canadians and people from all countries to feel comfortable and safe when visiting here, especially if they are spending their money.”

Kissimmee’s tourism representatives emphasize their appreciation for Canadian visitors and aim to sustain strong relationships despite current difficulties, recognizing tourism’s vital role in boosting the local economy.