HILTON HEAD ISLAND, S.C. — The RBC Heritage, a key economic catalyst in the Lowcountry, has secured its presence for the foreseeable future by announcing a new sponsorship agreement on Monday.
The PGA Tour and RBC announced that RBC signed a multi-year extension of the bank’s title sponsorship.
Since 2012, RBC has been the primary sponsor, but past agreements have only been annual. According to Tournament Director Steve Wilmot, this long-term partnership enhances stability and solidifies the event’s future.
“With this agreement, we’re able to plan in advance,” Wilmot commented. “We consider accommodations, the event location, and the setup of food and beverage concessions. All these elements can now be tackled with a long-term perspective instead of on a year-by-year basis.”
The Lowcountry stop on the PGA Tour generated about $250 million in economic impact for the local community last year.
“It’s beneficial for everyone involved, allowing us to continue our charitable efforts while also bolstering the local economy,” Wilmot added.
The RBC Heritage Tournament is set to kick off at Harbour Town on April 16, the week after the Master’s.
The sponsorship extension also applies to the RBC Candian Open, a spokesperson said.
