Rebecca Judd has been a public personality for more than two decades.

And on Wednesday, the AFL WAG surprised fans as she unveiled her surprising new look on Instagram.

The 42-year-old showed off her glamorous hair transformation as she announced her new sleepwear collaboration with Gingerlilly.

Bec revealed her new blonde locks after getting her hair dyed a few shades lighter.

The mother-of-four debuted her significantly lighter mane as she posed in items from her new clothing range.

The new campaign also featured Bec’s son Oscar, 14, daughter Billie, 11, and her nine-year-old twins Darcy and Tom.

Bec Judd doesn’t look like this anymore! AFL WAG revealed her new look on Wednesday after undergoing a dramatic transformation

The 42-year-old showed off her glamorous hair transformation as she announced her new sleepwear collaboration with Gingerlilly

The post comes after the AFL WAG sent her fans wild by posing alongside her mother for a glamorous hair campaign.

The influencer shared a video on Instagram in which she and her mother, Kerry Twigley, 63, modelled for the Mermade Hair brand of styling tools.

“As a child, I watched my mom set her curls before each significant event. Today, we did it together—same tradition, but with more advanced rollers,” the 42-year-old noted in her caption.

In the clip, the lookalike mother-and-daughter posed in robes as they styled their hair at a vanity table.

Cuddling up for the camera alongside her daughter, the very youthful Kerry showcased where Bec got her good looks from.

The comments section below the video lit up with comments from impressed fans.

Bec’s bestie Nadia Bartel chimed in: ‘You are the best @kerry.jane.5 and these rollers look so good.’

‘Obsessed with your mum,’ said one enthused fan, while another commented, ‘Kezzy! This is so gorgeous ladies.’

Bec revealed her new blonde locks after getting her hair dyed a few shades lighter

It comes after the AFL WAG sent her fans wild by posing alongside her mother for a glamorous hair campaign

‘Kez! So beautiful and a crack up. I used to love hot rollers, how good,’ wrote one person.

‘Gorgeous girls,’ commented another fan, with someone else adding, ‘This is a lovely video of you and your mother’.

Bec is the spitting image of her stunning mum, who was also blessed with incredibly youthful looks and a killer figure.

Her mother, originally from New Zealand and of Maori descent, relocated to Australia in the late 1970s with her then-husband Hugh Twigley to capitalize on the mining boom in Western Australia.

She works as a FIFO (fly in, fly out) worker in Fortescue’s Cloudbreak mine, located in the Pilbara region of WA.