Faye McCann, a seasoned marketing professional who transformed content creation into a lucrative seven-figure enterprise, is offering her insights for those aiming to leverage social media for financial success, regardless of follower count.
A decade ago, McCann faced financial hardships, struggling to cover basic expenses and buy diapers for her newborn son.
In a bid to earn extra income, she advertised affordable home cleaning services on Facebook.
This strategy caught the attention of local residents who hired her, and today, the 34-year-old mother of two owns a thriving cleaning business generating millions annually.
McCann, who also leads the marketing firm Faye MAC Consultancy, credits the significant growth of her business to her social media content.
By blending humor and authenticity, she focuses on sharing the realities of managing a business alongside motherhood, rather than directly promoting her cleaning services.
Her posts have resonated with others and have brought in millions of views, which helped ultimately turn her brand into a massive success.
‘Posting to social media in spare pockets of time has played a pivotal part in my businesses turning over millions,’ she told the Daily Mail during an exclusive chat.
A marketing expert who used content creation to help build a seven-figure business has shared tips for others who want to make millions from their social media posts
Faye McCann’s cleaning business rakes in millions of dollars a year. She said it was when she started uploading content to social media that her business really began to take off
McCann believes that going viral isn’t a matter of luck, and she has worked out a formula that not only gets her precious views, but also helps increase her sales too.
Thankfully, she broke it down exclusively with the Daily Mail so that others can follow in her footsteps and find success through content creation.
McCann explained that her most important piece of advice is to keep it real online, and never try to fake things for views.
‘People engage with people, so showing my personality online has definitely been one of the biggest factors to drive the views, grow my following and eventually lead people to buying from, or recommending my business,’ she explained.
McCann often shares glimpses of her very unglamorous home life with her sons Jett, 10, and Phoenix, six, who has high level autism, ADHD, and a learning disability, chatting with followers while cutting up vegetables for their family dinner.
‘I create content that is shareable and excites people, rather than bores them or makes them scroll,’ she added.
She said she also tries to inspire her followers by facing her fears.
‘I use inspirational style videos or content, showing people I can do the things they are scared of,’ she said.
Instead of posting about her cleaning services directly, she shares videos about the realities of running a company while being a mom
Her posts have resonated with others and have brought in millions of views, which helped ultimately turn her brand into a massive success
McCann believes that going viral isn’t a matter of luck, and she has worked out a formula that not only gets her precious views, but also helps increase her sales too
‘Most people are scared of public speaking, so I created a five-second video of me walking to a stage and grabbing a microphone to begin talking.
‘Absolutely nothing that I spoke about on that stage was shown, yet the video climbed to millions of views, and the comment section was bouncing.
‘Social media scrollers love to see people doing things differently, being brave, or facing common fears.’
McCann advised others hoping to find success online to avoid following a carefully constructed schedule of planned content; instead, she urged people to go off the cuff.
‘Having the ability to grab your phone and have a go, will see you better results than planning a particular post for weeks,’ she insisted.
Her other tips included jumping on trends as early as possible and to get things out quickly rather than taking a long time to make it perfect.
‘Watching others is a smart move, riding celebrity or viral trends can make your content relatable and easy to digest, whilst it is important to be yourself and put your own spin on things, trends don’t hang around for long,’ the mogul said.
‘Things go stale quickly, so getting ahead of other people is key in the world of socials.
McCann advised others hoping to find success online to avoid following a carefully constructed schedule of planned content; instead, she urged people to go off the cuff
Her other tips included jumping on trends as early as possible and to get things out quickly rather than taking a long time to make it perfect
‘To be seen by millions and have content go viral means you need to have an ability to work harder at short notice.
McCann also urged founders who want to boost their content to develop a thick skin.
‘Not everyone will love your content and having a resilient attitude is paramount to making it on social media,’ she added.
‘Some people won’t like the things you post – not everyone enjoys every post I make, and that is OK.’
In the end, McCann said she hopes that other business owners use her story as inspiration to also use social media to help grow their brands.
‘The truth is that social media is an amazing tool to get yourself out there, and I am so thankful for it – but it really can be up and down,’ she concluded.
