Hailey Bieber’s immensely popular beauty line, rhode, is finally making its debut in Australia, concluding a three-year anticipation for the celebrated skincare and makeup collection.

The eagerly awaited lineup, famed for its glazing milk toner, blush, and lip tint, will be available at MECCA starting February 12.

“We are thrilled to announce our international expansion to Australia and New Zealand, bringing the essence of rhode to new audiences,” Hailey expressed.

“While entering the Australian market, we sought a globally synchronized partner, and Mecca was the ideal match,” she added.

For years, enthusiasts have fervently urged rhode and Hailey Bieber to introduce their curated selection to Australia and New Zealand.

Until now, Australian consumers faced challenges accessing the products, often resorting to stocking up during U.S. trips or incurring significant costs through third-party shipping.

But fans will no longer have to go through the trouble, with rhode launching at MECCA and the full collection available to ship directly to homes across Australia and New Zealand via rhodeskin.com.

Fans have expressed their excitement on social media after waking up to the major news, with one saying: ‘Dreams really do come true.’

Hailey Bieber’s sell-out beauty brand rhode is finally coming to Australia – ending the years-long wait for the famous skincare and makeup range

‘The best news of 2026,’ another shared.

‘Yay! I’ve been waiting so long for this! Super excited,’ one revealed.

‘The news we’ve all been waiting for OMG,’ another suggested.

‘OMG this is seriously the best news ever! Been waiting years for this,’ one said.

‘Crying, screaming, throwing up,’ another shared. 

‘Genuinely thank god. I was just having a breakdown about how I ran out of my glazing milk I got in the US,’ one added.

MECCA customers will be able to discover rhode’s assortment from the iconic Peptide Lip line to game-changing skincare essentials and perfectly pigmented blush.

The beauty giant will highlight the lineup and bring rhode’s visual identity to life through its signature glossy grey displays and soft, sleek edges. 

The highly requested collection, best known for its glazing milk toner, blushand lip tint, is set to launch at MECCA from February 12 (picture of what the range looks like in the US and Europe)

The beauty brand is famously known for its sell-out lip tints and grazing milk toner

rhode was founded by Hailey Rhode Bieber in June 2022. She serves as the brand’s founder, chief creative officer and head of innovation, as well as a strategic advisor to e.l.f. Beauty

‘rhode isn’t just a bestselling brand, it’s a cultural force shaping how a new generation thinks about skincare,’ Marita Burke, chief MECCA-MAGINATIONS officer, said.

‘This brand is leading the conversation that is defining global beauty, so we couldn’t be more excited to welcome rhode to MECCA and to our incredible beauty-obsessed community.’

rhode was founded by Hailey Rhode Bieber in June 2022. She serves as the brand’s founder, chief creative officer and head of innovation, as well as a strategic advisor to e.l.f. Beauty.

Inspired to create products that truly work while remaining accessible to everyone, rhode is rooted in science and aims to simplify the often complex narratives surrounding effective skincare.

Formulated for a variety of skin types and needs using skin-loving ingredients, the range is designed as a daily routine that nourishes and supports the skin barrier over time.

In 2025, rhode was acquired by e.l.f. Beauty for $1 billion.