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What is Virginia Fonseca’s Net Worth?
Virginia Fonseca, an influential figure in the digital realm, has carved a niche for herself as a Brazilian-American internet sensation, television host, and businesswoman, amassing a net worth of $20 million. She first grabbed attention in 2016 with her self-titled YouTube channel, gaining further prominence in 2018 through a collaboration with Pedro Rezende, a well-known Brazilian YouTuber. Her Instagram boasts a staggering following of over 50 million.
Early Life
Born Virginia Pimenta da Fonseca Serrão Costa on April 6, 1999, in Danbury, Connecticut, she is the daughter of a Brazilian mother and a Portuguese father. At the tender age of three, she relocated with her family to Governador Valadares, her mother’s hometown. At 16, the family moved to Portugal but returned to Brazil a year later. By 18, Fonseca ventured to Londrina and eventually settled in Goiania.
Internet Career
Fonseca’s foray into YouTube began at 16 in 2016, quickly gaining traction with her channel. By her third video, she had already amassed 100,000 subscribers. Her notoriety soared in 2018 when she partnered with Pedro Rezende, also known as rezendeevil, joining his ADR agency and frequently featuring in his challenge and game videos. Although their professional and personal relationship ended after Fonseca faced a hefty fine for breaching a contract, she soon embarked on a new chapter with Brazilian musician Zé Felipe. Her fame surged in 2021 with the announcement of her pregnancy, and her YouTube channel now boasts over 11 million subscribers and 1.5 billion views.
(Photo by Kym Illman/Getty Images)
Businesses
Beyond YouTube, Fonseca has ventured into various business endeavors. In 2021, she introduced three brands: the beauty lines WePink and SK Aesthetic, along with the advertising firm Talismã Digital. Following the birth of her second daughter in 2022, she launched Maria’s Baby, a children’s cosmetics line. WePink, in particular, saw remarkable success, generating 17 million Brazilian reals in profits within three months. However, in 2023, WePink faced backlash over misleading claims about a makeup foundation’s efficacy, with the Brazilian Health Regulatory Agency flagging it as incapable of delivering on its promises due to a lack of crucial ingredients. Users complained about skin irritation and dryness.
Fonseca also faced criticism over her children’s cosmetics brand, Maria’s Baby, accused of mimicking Kylie Jenner’s Kylie Baby’s name and branding. Further controversy arose in 2023 with her sunglasses line, By IK, when customers reported not receiving their orders.
Television Hosting
In 2023, Fonseca expanded her television presence by hosting “Teleton.” The following year, marking her 25th birthday, she launched her own show, “Sabadou com Virginia,” on the SBT network.
Personal Life
After Fonseca began collaborating with fellow Brazilian YouTuber Pedro Rezende in 2018, the pair began dating. They broke up in 2020, and Fonseca subsequently started dating Brazilian singer-songwriter Zé Felipe. Over the next few years, she danced in several of his music videos. Fonseca and Felipe married in 2021 and had their first child, Maria Alice, a couple of months later. The couple had a second daughter, Maria Flor, in 2022, followed by a son, José Leonardo, in 2024. Toward the end of May in 2025, Fonseca and Felipe announced they were breaking up.
All net worths are calculated using data drawn from public sources. When provided, we also incorporate private tips and feedback received from the celebrities or their representatives. While we work diligently to ensure that our numbers are as accurate as possible, unless otherwise indicated they are only estimates. We welcome all corrections and feedback using the button below.
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