Meghan Markle’s contentious advertisement featuring her attire during a visit to first responders of the Bondi terror attack has been discreetly removed. The Duchess of Sussex faced backlash after details of her $2,000 ensemble, worn while meeting survivors of the tragedy, were listed on a website that compensates her with a percentage of sales. The Daily Mail reported that shortly after she comforted witnesses at the Sydney beach, where 15 lives were lost, her outfit appeared on a fashion platform in which she has investments. Prince Harry also appeared on the OneOff site promoting Meghan’s Bondi outfit, though the focus was on her $440 blue and white striped Matteau shirt, $139 white sailor jeans, and $298 Freda Salvador trainers. Additionally, Meghan’s $198 Brochu Walker sunglasses and $950 brown suede bag were advertised, bringing the total outfit cost to approximately $2,000. The original OneOff page encouraging fans to purchase Meghan’s Bondi attire has since been quietly removed.

In its place, a photo of the duchess waving as she exited her luxury Range Rover earlier in the day, wearing the same ensemble sans Harry, has been posted. Meghan is anticipated to receive a cut from OneOff’s sales commission, which varies between 10 to 25 percent per item sold. She is also an investor in this AI-driven fashion enterprise. Meanwhile, a Bondi beachgoer’s refusal to move during the Sussexes’ visit gained attention after footage showed her steadfastly continuing her sunbathing. A poll by The Mail on Sunday revealed that a significant majority of Britons, at a ratio of four-to-one, oppose the Sussexes leveraging their titles for commercial purposes. During her visit, the Duchess appeared visibly moved as she listened to accounts from those who witnessed the horrific antisemitic massacre in December. Meghan also embraced Jessica Chapnik Kahn, a survivor who protected her five-year-old daughter at a Hanukkah event. Both Meghan and Harry met with first responders to the Bondi attack, including beach lifeguards.

Meghan’s outfits from the Australian tour continue to be promptly uploaded to OneOff, including the ensemble from her Bondi visit. She is set to earn a portion of any sales made through the online fashion platform, dubbed the ‘Spotify of fashion.’ Critics argue that promoting the duchess’s outfit during her visit to terror attack survivors is a glaring example of Harry and Meghan’s attempts to commercialize their royal personas. Royal expert Richard Palmer commented that the online sale of her Bondi outfit casts a negative light on the Sussexes. He remarked, “This is perhaps the starkest example yet of Harry and Meghan’s efforts to commercialize their royal brand. I think this will have alarm bells ringing at the palace and may ultimately prompt further discussion about whether there is a need to strip them of their royal titles, now the King has shown it can be done in effect with Andrew. The palace can say it’s nothing to do with the institution because Harry and Meghan aren’t publicly-funded members of it – but they are the King’s son and daughter-in-law and any suggestion of cashing in on royal status reflects badly on the monarchy.”

Billed as ‘Meghan, Duchess of Sussex’, her OneOff page features dozens of pictures of her, including in Australia this week, all with links to buy her outfits. OneOff is an AI-powered fashion platform and app that allows users to shop ‘curated’, celebrity-inspired looks. Stars who are verified, such as Meghan, can earn affiliate revenue every time a fan purchases an item. The current revenue split on a sale is, apparently, 10 to 25 per cent from the retailer to OneOff, which is then shared with the creator. It is not clear how much the duchess expects to make, but the firm said of its deal with Meghan: ‘She cares about fashion and was motivated to invest not only to expand her portfolio, but to help uplift the fashion designers she is a fan of.’ On a packed Bondi beach, Harry hugged a man wearing only beachball-patterned budgie smugglers before the couple met survivors of the terrorist attack late in 2025. Some of the group they spoke to were among the first responders to the Bondi terrorist attack, in which 15 innocent lives were lost on December 14.

The Duke and Duchess of Sussex looked deeply moved and chatted to Jessica Chapnik Kahn, who survived while shielding her five-year-old daughter after attending a Hanukkah party. Ms Chapnik Kahn, who was embraced by Meghan, said it was an ‘honour’ to meet the couple during their visit to the Bondi Surf Bathers’ Life Saving Club. She said: ‘The greater problem in the world right now is hate. ‘Hate is a human problem that we’re facing, a very big problem. So to highlight that, to be able to connect with them on this heart level, I think is very special.’ It follows reports that guests who paid thousands to attend Meghan Markle’s Her Best Life retreat in Sydney over the weekend may have been treated to Champagne, selfies with the duchess and plush hotel rooms – but the budget gift bags they left with have raised a few eyebrows. Far from a haul of ultra-premium beauty products, attendees were instead handed a mix of affordable wellness and supermarket-adjacent items that wouldn’t look out of place in a weekly shop. Included in a branded canvas bag was a small $21 can of Meghan’s famous As Ever edible flowers, alongside a Tri-Peptide Lip Butter Glaze which sells at Coles for $18.

There was just one other item from her As Ever collection – a ‘Hold That Thought’ leather bookmark – which is sold online for $28. There were also $21 Hunter lavender-scented candles, which sit firmly in the mid-range wellness category. Meanwhile, a Love Tea gift box set, valued at $39, added a more premium feel. A bag of Funday sweets, which retail for $4.50 and are available at most supermarkets and chemists, were also thrown in.