Spencer Pratt, a Republican candidate whose mayoral bid in Los Angeles initially surprised many, is witnessing an unexpected swell of support nationwide. His message of “common sense” is now resonating as far as the East Coast.
A recent demonstration of this growing momentum appeared in La Grange, Georgia. Brandon Johns, a local resident, invested $400 of his personal funds to erect a roadside billboard proclaiming, “Even Georgia knows LA needs Spencer Pratt for mayor.”
Installed on Friday, the billboard quickly captured attention on TikTok, infusing Pratt’s digitally-driven campaign with a fresh wave of interest well beyond California’s borders.
Johns, an entrepreneur, explained that the idea struck him during a drive, prompting him to act swiftly, much to Pratt’s surprise.
“I actually just did it today,” Johns shared with The California Post. “I was driving down the road and thought, ‘Oh, this would be a great idea.'”
Johns intended the billboard to highlight the burgeoning enthusiasm for Pratt that extends far beyond the confines of Los Angeles.
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“I really wanted to surprise him and express what people all over the country are feeling,” he said. “Even though we can’t vote, we’re all rallying behind him.”
Johns said he first connected with Pratt roughly five years ago through TikTok and later visited Pratt and his family following last year’s Palisades fires.
He described Pratt as “a great guy” and “truly amazing.”
The Georgia native also livestreamed the recent Los Angeles mayoral debate on TikTok, where he said nearly 15k viewers tuned in as interest surrounding Pratt surged online.
“It went crazy,” Johns said.
He added that he never sought approval before putting up the sign, pointing to free speech protections and noting he paid for the billboard himself.
As his campaign continues gaining steam online, Pratt has leaned heavily into his political outsider image, arguing that a lack of traditional government experience shouldn’t disqualify him from leading LA.
In a CBS interview released Thursday, Pratt pointed to former President Barack Obama as an example of a leader who rose to the highest office despite critics questioning his experience.
“He had no experience running the whole entire country, which is way bigger than LA.”
Pratt has also framed his campaign less as a partisan movement and more as a reaction to what he says are years of failed leadership in LA.
“My message isn’t political. It’s common sense,” he said.
He added that his decision to run was fueled by frustration over the direction of the city and concern for his family’s future.
“I’m standing in what happened because of failed politicians,” Pratt said. “I had to step up so that my sons one day can… come back here and live in the LA that I lived in — beautiful, safe.”
Johns says the billboard will stay up for at least a week but told The Post he plans to extend it to a full month.
The Post contacted Pratt’s office for comment.
