Early testing suggests Apple’s AI-powered Siri is built to know when to stop talking — and according to the company, that is entirely intentional. In an interview with Mostly Human highlighted by MacRumors, Apple software chief Craig Federighi said the revamped Siri is not designed to behave in the flattering, overly agreeable way seen in chatbots from OpenAI, Google, and others.
Federighi said many current chatbots are heavily optimized for engagement. As he described it, they often try to draw users in, sometimes by encouraging them to share personal details and then using that information to create a sense of connection.
Apple, he said, has deliberately gone in the opposite direction. Federighi explained that Siri is meant to stay focused on being useful — helping people complete tasks and find information — rather than acting like a companion. If someone tries to treat Siri like a romantic partner, he added, the assistant is designed to make clear that it is not there for that.
The broader interview, which also featured Apple marketing chief Greg Joswiak, touched on several other subjects, including privacy and the company’s latest child safety features.