Black Friday And Cyber Monday To Hit $23 Billion: By The Numbers
Black Friday essentially began a month ago in October with Amazon AMZN Prime Day as retailers started taking advantage of early promotional tactics to win over customers long before Thanksgiving weekend. However, even with the longer season for holiday selling, Black Friday and Cyber Monday will remain supreme as the top digital days for holiday 2020. Projections for Thanksgiving Day, Small Business Saturday and the Sunday before Cyber Monday indicate massive increases in online purchases ranging from 36 to 50%. The numbers for online are staggering but brick and mortar retail will remain almost flat to last year. Here are the 20 most significant holiday numbers:
$39 billion: U.S.cyber five digital commerce sales; Thanksgiving, Black Friday, Small Business Saturday, Sunday and Cyber Monday
49.5%: Thanksgiving Day increase in digital sales as compared to last year.
$23 billion: Digital sales projection for Black Friday and Cyber Monday.
$10.4 billion: Amazon Prime Day gross merchandise value, up 42.5% from last year.
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35.8%: Retail sales increase for ecommerce in November and December.
0.9%: eMarketer’s forecasted holiday sales increase for November and December.
3.6 to 5.2%: NRF’s forecasted holiday sales increase for November and December;
1% to 1.5%: Deloitte’s forecasted holiday sales increase (November 2020 through January 2021).
1.9 million: Packages returned on National Returns Day last holiday (January 2, 2020).
$57 billion: Online merchandise returns for the 2020 holiday season.
80%: of Baby Boomers plan to do the majority of their shopping online this holiday season according to Sezzle Survey.
66%: of Gen Z consumers plan to do the majority of their shopping online this holiday season according to Sezzle Survey.
$85.5 billion: Mcommerce projected sales for holiday (up 43.4% from last year).
30 years ago: The last time Walmart was closed on Thanksgiving.
25%: Projected decrease in brick-and-mortar store traffic this year.
47: The number of retail chain stores that will be closed on Thanksgiving this year.
40 minutes: The time limit on Zoom (free version) that will be lifted on Thanksgiving Day.
40%: The number of people planning on giving more practical gifts this year because of COVID-19, by Sezzle consumer survey (nearly 80% said either yes or maybe)
$1 trillion: The total amount of projected U.S. retail sales for holiday (November and December).
Source: Forbes – Business