Joe Pavelski, who amassed an impressive 1,068 points throughout his 18-season tenure in the NHL with the San Jose Sharks and Dallas Stars, swiftly found success in a new arena. Just a year after retiring from professional hockey, Pavelski clinched the 2025 American Century Championship, often dubbed the Super Bowl of celebrity golf, by sinking an eagle on the 18th hole.
To casual observers, his victory might have seemed abrupt, but it was a long-anticipated achievement. The four-time All-Star forward had previously secured eight top-10 finishes at the event, including three second-place finishes. The key difference this time could be attributed to his newfound ability to devote more time to golf, with his hockey commitments now behind him.
As the NHL playoffs commence, a reality looms for teams that didn’t make the cut. With league expansion leading to a smaller percentage of teams advancing, the disappointment of an early elimination is softened by the prospect of more time for leisure activities, like hitting the links at a premier golf course.
These early playoff exits effectively extend the “golf season” for hockey players, opening up new possibilities for them to enjoy the sport, while resorts capitalize on this trend with enticing offers.
Fox Harb’r, a luxury golf resort in Nova Scotia, embraced this idea with a clever billboard campaign in Toronto’s bustling downtown pedestrian tunnels, specifically targeting disheartened Maple Leafs fans after their team’s first postseason absence in nine years. The ads feature stunning images of the course and witty lines such as “a short season just means more time for the short game” and “Don’t worry, there are 18 cups waiting for you here.”
Resorts Turn Early Exits Into Tee Times
This notion of hockey’s ‘golf season’ has become ingrained in the sport’s culture, serving both as a humorous jab and a form of solace.
That concept of hockey’s ‘golf season’ as both punchline and consolation has become embedded in the sport’s culture.
“It’s endured because it’s one of those jokes that everyone gets to be in on—players, fans, even the broadcasters. It’s gentle ribbing more than anything else. By April, everyone knows who’s headed where, and the notion of “golf season” has become the hockey world’s version of a silver lining or coping mechanism. It lands because it’s true,” Kevin Toth, President, Fox Har’br resort, said
“A lot of these guys genuinely do head straight to the course, and it gives fans a way to talk about a tough ending without it feeling too heavy. What we liked about leaning into it with this campaign is that the joke has an undertone of a warm welcome,” he added.
At a resort that sees its fair share of active NHL players, Toth has witnessed firsthand the frustration of a prematurely ended Cup chase soothed with some quality time out on the golf course.
“Hockey is a long, intense season, and the course has always been where a lot of that energy goes once things wrap up. By the time someone’s on a tee box in May, whatever happened in March doesn’t feel quite as sharp anymore,” he explained.
“They arrive a little quiet, and by the second round, they’re laughing about club selection and arguing over who’s buying at the 19th. It’s not profound — it’s a release, a breeze, and good company. So yes, I think it’s more than a punchline at this point. It’s a kind of reset the sport has built into itself.”
Miming a golf swing has long been a go-to taunt in the NHL, aimed at teams destined to miss the postseason or headed for an early exit—though timing is everything. As a rookie, Brad Marchand, a future master instigator, learned that lesson the hard way. After scoring a shorthanded goal, he mocked the Maple Leafs’ bench with the gesture, drawing a reprimand from then–Bruins coach Claude Julien. The jab backfired, with his mock golf swing firing up Toronto, which went on to win in a shootout.
While on-ice taunts have become rarer due to the risk of drawing an unsportsmanlike conduct penalty, content creators have filled the chirping void with ‘golf season’ parodies. A prime example is Coach Chippy’s locker room sketches following the Leafs’ 2023 exit, which leaned into the team’s premature focus on the links.
He portrayed Auston Matthews as more fixated on testing out his freshly regripped golf clubs, and William Nylander as genuinely gobsmacked to learn the playoffs go beyond one round ahead of the squad’s end-of-season golf trip to Florida.
What started as a creative chirp is now stitched into the vernacular—less insult, more itinerary, as the shift from the rink to the links has become engrained as hockey’s preferred therapy.
