Americans haven't cooked this much at home since 2020: Campbell's CEO
Share this @internewscast.com

(NewsNation) — A growing number of Americans are opting to prepare meals at home, utilizing ingredients that help extend their food budgets, which might signal concerns for the U.S. economy.

Campbell’s, the well-known soup and snack company, has reported an increase in home-cooked meals reaching levels not seen since the start of 2020, according to CEO Mick Beekhuizen during a recent earnings call.

“Consumer sentiment began to decline in January,” Beekhuizen noted. “This trend persisted through the third quarter, with people being more intentional in their food spending choices.”

And it’s not just where they’re eating; it’s what they’re eating.

Shoppers are being more intentional with their snack spending and gravitating toward grocery items like condensed cooking soups, broths and Italian sauces, ingredients that help “stretch tight food budgets,” Beekhuizen said.

Campbell’s noted sales of its broths rose 15% during the quarter while snack sales, including Goldfish crackers and Cape Cod potato chips, declined over the same period.

Other iconic American brands are also seeing changes in consumer habits, suggesting households are growing more cautious with their spending.

The snacking slowdown has hit PepsiCo and General Mills, and Procter & Gamble has noticed consumers cutting back on laundry to conserve detergent. Meanwhile, McDonald’s recently experienced its worst U.S. sales decline in five years, with traffic falling particularly among low and middle-income diners.

All of this comes amid heightened economic uncertainty, with President Trump’s tariff policy unsettling both Wall Street and Main Street.

The lingering sense of unease recently sent consumer sentiment plunging to its lowest level in three years, nearing a record low. Recession odds are also up since the start of the year.

Americans have been particularly concerned about the potential resurgence of rampant inflation, as retail giants like Walmart warn that tariffs will drive prices higher for a range of goods, from bananas to car seats.

So far, economists’ worst fears haven’t come to pass, though the full effect of the president’s trade war may still be months away.

It’s possible the shift toward at-home dining could prove benign, driven more by the rising cost of eating out rather than drastic belt-tightening.

Grocery prices were up 2% in April compared to the year prior, according to the latest Consumer Price Index. Meanwhile, the cost of eating out increased by 3.9% over the same period, outpacing overall inflation.

Still, prominent household brands are likely to be the first to spot trouble brewing, given that consumer spending makes up about two-thirds of the U.S. economy.

Another trend that shows Americans are feeling: Sales are up at bargain stores like Dollar General, with even higher-income shoppers stopping by.

Share this @internewscast.com
You May Also Like

Escapee Billy Fletcher Admits to Second-Degree Murder in Plea Agreement with Carter Co.

A man from Carter County, Tennessee, who was previously accused of escaping…

Federal Judge Halts Detainment and Tear Gas Use on Peaceful Protesters in Minneapolis Immigration Operation

An FBI officer works the scene during operations on Friday, Jan. 16,…

Bristol Man Arrested: Major Drug Bust Uncovered in Virginia Home

In an unfolding case that has caught local attention, a man from…

Cuban Mass Protests Condemn US Actions in Venezuela, Demand Maduro’s Freedom

HAVANA – On Friday, a massive gathering of tens of thousands took…

Breaking: Trump Administration Halts Wage Garnishment for Student Loan Defaulters

WASHINGTON – In a recent policy shift, the Trump administration has decided…

ETSU Hosts Virtual Graduation for Ukrainian Student Pursuing Master’s Degree

JOHNSON CITY, Tenn. and KRIVORIVNYA, Ukraine (WJHL) — Pavlo Rybaruk recently shared…

Greenlanders Share Their Thoughts on Trump’s Interest in Buying Their Arctic Home

Greenland, an Arctic island known for its stark beauty and strategic importance,…

Uganda’s Vote Tallying Begins Amidst Opposition Criticism

KAMPALA – Uganda commenced the vote count for its high-stakes presidential election…

Unveiling the Impact: How Trump’s Policies are Reducing Sexual Violence Investigations in Education

WASHINGTON – Prior to the changes enacted by President Donald Trump’s administration,…

Up-And-At-Em’ Organization Makes Generous Contribution to Local Schools

On a bright Friday morning in Johnson City, Tennessee, a wave of…

FAA Issues Caution for Pilots Over Eastern Pacific Amid Increased Military Operations

On Friday, the Federal Aviation Administration (FAA) issued a cautionary advisory to…

Breaking: Arrest Made in Disturbing Whittaker Family Exploitation Case

A man has been apprehended in connection with an exploitation inquiry involving…