A vigilant shopper recently noticed a beloved chip variety noticeably absent from Woolworths, sparking fears that it might soon be permanently discontinued.

The woman discovered that her preferred Red Rock Deli Thai Chilli Lime chips were missing from store shelves, and even the shelf label had vanished.

“I will be devastated if Woolworths stops selling Red Rock Deli Thai Chilli Lime chips,” she expressed in a Reddit discussion.

“They’re out of stock at my local Woolworths, and the label is gone—please tell me this isn’t happening,” she pleaded.

Her post quickly garnered attention from other chip enthusiasts, many of whom shared their sympathies over the potential loss of her favorite flavor.

One commenter, who seemed to have insider information, noted that the chip flavor was absent from the supermarket’s latest product layout plan.

In the retail world, a planogram refers to a visual diagram that guides staff on exactly where to arrange products on shelves.

The person went on to claim that the flavour seemed to have ‘been deleted’ in the majority of stores, adding, ‘Sorry a product you enjoyed is gone. Some of my favourite chips are gone too on this planogram.’

The Woolworths shopper noticed her favourite Red Rock Deli Thai Chilli Lime chips were missing from shelves, with its shelf label nowhere to be seen

Daily Mail has contacted Woolworths for comment.

One Kiwi shopper revealed they were reeling after Thai chilli lime chips vanished from supermarkets shelves across New Zealand.

‘They discontinued it a good 15 years or so ago and my god am I still thinking about them to this day,’ they said.

Aussie shoppers pointed out there were a few alternative suggestions.

Some revealed that particular flavour was still stocked in Coles.

Indeed, Coles’ website has a current listing for the product, which is available in a 115g bag priced at $6.

‘Coles still have them if you wanna go there,’ read one encouraging reply.

In response, the woman replied: ‘Thanks! I stocked up on Coles ones… but I’m scared they’ll be phasing them out too.’

Many Aldi shoppers chimed in on the conversation, proclaiming that a similar – and cheaper – replica was stocked at the budget supermarket chain.

‘Aldi sells a similar flavour too (and it’s cheaper) so don’t need to die,’ one suggested, amusingly referencing the woman’s dramatic statement.

‘And tastes better and crunchier!’ another shopper confirmed.

On the website, it appears the chip flavour is unavailable

‘Thai Chilli & Lime Crunch from Aldi are awesome and significantly cheaper,’ chimed in a third.

Another response declared that the Aldi version of the chips was so good that they’d had to implement a self-imposed ‘ban from buying them’.

‘I can’t stop myself from eating the whole bag in one sitting,’ they confessed.

These enthusiastic replies about the budget-friendly version appeared to offer the woman some relief, and she responded by saying it was ‘amazing’ that Aldi’s in-house brand offered a Thai Chilli & Lime variety.

At Aldi, Blackstone Thai Chili & Lime crinkle cut potato chips are sold in a 175g packet for $2.99.

The online conversation also broadened into a discussion about what people deem to be the best Red Rock Deli variety.

Many disagreed with the woman who started the thread, claiming the snack brand had many other far more elite flavours.

The one singled out repeatedly as a ‘favourite’ was Red Rock Deli’s Honey Soy Chicken flavour.

Many pointed out particular flavour of Red Rock Deli chips was still stocked in Coles

‘What about Honey Soy? Love them,’ read one reply.

‘Honey Soy Rock Deli > any other Rock Deli,’ agreed another.

A separate person with supermarket intel agreed that this flavour was a best-seller and often positioned ‘front and centre’ during promos. They similarly noted that the Sweet Chili & Sour Cream variety was also a popular choice.

The simplicity of Red Rock Deli Sea Salt Natural Potato Chips also attracted praise in the replies, with some saying that the ‘plain’ flavour was an unsung hero of the brand.

Whatever your chip flavour of choice, one reply shared a helpful reminder about how to get the most snack bang for your buck.

‘When buying chips, buy the party bag – it works out cheaper,’ they suggested. ‘And if it’s half price, buy multiples.’

Meanwhile, one revealed their sadness after discovering one of their favourite supermarket items had been discontinued. 

‘I already died when Connoisseur stopped making the crunchy peanut butter and salted caramel ice cream,’ one revealed.