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The teaser trailer for Spider-Man: No Way Home broke the record for most global views within 24 hours, Sony Pictures told Forbes, and generated 4.5 million mentions over social media within 24 hours, positioning the movie to potentially set new records upon its release during a lackluster box office year caused by the pandemic.

Key Facts

Within the first 24 hours of its release, Spider-Man: No Way Home drew 355.5 million views globally, beating out the previous record held by the Avengers: Endgame trailer, which amassed 289 million views when it debuted in 2018, according to Sony Pictures.

The trailer for the movie also broke records on social media platforms like Twitter, garnering 2.91 million mentions domestically over the 24-hour period after it was released, surpassing the Avengers: Endgame trailer, which generated 1.94 million mentions, and Spiderman: No Way Home’s teaser trailer, which drew 1.96 million mentions.

Sony Pictures is planning to release the film exclusively in theaters on December 17, with no current plans to share its release with streaming services. 

Key Background

Sony Pictures delayed the release of another anticipated movie Venom: Let There Be Carnage in theaters due to rising Covid-19 cases nationwide caused by the highly transmissible delta variant. It was slated to premiere in June, but was pushed back to September 24 and then October 15. The movie reportedly could get delayed further to 2022. Sony Pictures also moved the latest movie in its popular Hotel Transylvania franchise to stream exclusively on Amazon Prime in a $100 million deal. Disney had to pivot plans for its release of Marvel movie Black Widow when Covid-19 cases started to spike in July, allowing audiences to view it both in theaters and on its streaming service Disney Plus, which eventually led to a lawsuit by the movie’s star Scarlett Johansson. However, that film went on to gross $264 million worldwide in the box office. Theater chains are also continuing to see losses, with Cinemark posting a revenue loss of $208.8 million in the first quarter of 2021, according to The Wrap, and AMC noting a $567 million net loss during the same quarter. Movie theaters have seen a bit of recovery in the second quarter, with theaters like AMC posting better than expected numbers, but AMC’s CEO Adam Aron noted “AMC’s journey through this pandemic is not finished, and we are not yet out of the woods.”

Tangent

Spider-Man: No Way Home is one of the most anticipated films of the year, bringing in the concept of the “multiverse” to connect all three movie iterations of Spiderman-Man so far. Actors who previously held the Spider-Man role, Tobey Maguire and Andrew Garfield, are expected to appear in the movie. The trailer also gave the audience its first look at Alfred Molina’s villain Doc Oc and gave subtle hints that other villains from prior Spider-Man franchises, like Willem Dafoe’s green Goblin and Jamie Foxx’s Electro, will also appear.

Further Reading

‘Spider-Man: Far From Home’ Trailer Spoils ‘Avengers: Endgame’ And Reveals The Multiverse (Forbes)

Box Office: As Blockbusters Bomb, Horror Films Thrive In A Covid-Stricken Summer (Forbes)

‘Hotel Transylvania 4’ Could Skip Theaters For Amazon Prime In $100 Million Deal (Forbes)

Source: Forbes

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