In anticipation of the UEFA Women’s EURO 2025, adidas has launched an exciting campaign film that highlights how competition can drive growth, showing the harmony of support and rivalry throughout women’s football.
The short film is the latest installment in adidas’ global “You Got This” campaign, which promotes positivity, support, and resilience in sport.
The focus is on top female players such as Aitana Bonmatí, Alessia Russo, Jule Brand, Kadidiatou Diani, Lia Wälti, and Stina Blackstenius.
The film reimagines the notion of rivalry, proposing that mutual admiration between competitors can enhance performance. A remarkable feature is the dynamic between Russo and Bonmatí, who, despite being rivals on the international scene, advance their skills by drawing inspiration from each other’s talents.
“For us as professionals, competition is huge in everything we do, and personally, it’s a constant source of learning,” said Russo in a press release.
“I consider myself lucky to be surrounded by the best in the world every day while playing for my club and country. My colleagues and peers are a constant reminder that my game is not complete just yet, and that wouldn’t be possible without competition.”
The wider “You Got This” campaign, launched in 2024, aims to reframe how athletes experience pressure by focusing on the value of encouragement from teammates, coaches, family, and fans.
Earlier iterations featured stars such as Lamine Yamal, Trinity Rodman, and Anthony Edwards. More recently, a playful spot starring Lionel Messi and NFL quarterback Patrick Mahomes saw the two athletes face off in a treadmill challenge – pushing each other to go faster, while reinforcing the campaign’s core message of uplifting competition.
Whether celebrating women’s football, cross-sport camaraderie, or rising stars on the global stage, adidas continues to affirm through “You Got This” that athletes thrive when rivals inspire – not divide.
