Share this @internewscast.com

Tennessee became the first U.S. state to protect musicians from AI that could clone and manipulate their voices, creating deepfakes, without permission.

Tennessee Governor Bill Lee signed the Ensuring Likeness Voice and Image Security (ELVIS) Act into law on Thursday, adding the unauthorized use of a person’s voice to Tennessee’s list of protected rights.

The ELVIS Act ensures that “no one will steal the voices of Tennessee artists,” Lee stated at an event announcing the bill in January.

Tennessee Governor Bill Lee. Photo by Jason Kempin/Getty Images

Deepfakes are synthetic media that replicate the voices, images or other aspects of a person and use those features in new contexts. With the rapid development of generative AI, deepfakes have proliferated, including a viral track featuring the deepfake vocals of Drake and The Weeknd.

Artists like Selena Gomez and Cher have weighed in on the “scary” implications of deepfakes.

“I’m telling you, if you work forever to become somebody — and I’m not talking about somebody in the famous, money part — but an artist, and then someone just takes it from you, it seems like it should be illegal,” Cher told the Associated Press.

Recently, Taylor Swift’s likeness and voice were used for a false advertising campaign for Le Creuset cookware.

The “speed, scale, believability” and “access” that non-technical Internet users now possess to create highly realistic deepfakes have “all sort of combined to create this witch’s brew,” Matthew Ferraro, an attorney at WilmerHale LLP who has been following deepfake laws, told Bloomberg.

“People often talk about the slow, glacial pace of lawmaking, and this is an area where that really isn’t the case,” Ferraro stated to the outlet.

Lawmakers in other states have taken steps to address AI misuse, with at least 10 states in the U.S. enacting deepfake-related laws. Minnesota became the first state to criminalize the use of deepfakes that could influence elections and spread misinformation.

Google and Universal Music are in talks to license artists’ melodies and voices for AI songs, according to an August report from the Financial Times.

Share this @internewscast.com
You May Also Like

Can Payroll Influence October? Analyzing MLB Playoff Chances Through Spending

NEW YORK, NEW YORK – OCTOBER 30: The Los Angeles Dodgers pose…

Dulcy Caylor Surprises U.S. Gymnastics Fans by Winning World Team Selection Competition

NEW ORLEANS, LOUISIANA – AUGUST 10: Dulcy Caylor competes on the floor…

“Mrs. Doubtfire Takes on College Football: A Unique Tale”

Glen Powell is the star and co-creator of the Eli Manning-influenced Hulu…

Ampers&One Debuts a Bold New Concept on Their Second U.S. K-Pop Tour

Ampers&One is currently touring the U.S. as the opening act for P1Harmony.…

ALEX BRUMMER Cautions Against Crypto Scams Resembling the Tulip Bulb Mania

Labour’s efforts to lift the burden of regulation in the City is…