Apple is preparing a sweeping Mac refresh as demand for AI-capable computers strains supply across parts of its lineup.
Apple is struggling to keep pace with buyers seeking Macs powerful enough for artificial intelligence work, prompting the company to redesign nearly its entire computer lineup, according to Bloomberg. A significant share of the demand is coming from developers and enthusiasts who are using Mac minis and Mac Studios to run AI agents locally rather than relying on cloud-based computing. Some orders for those machines are now facing wait times of at least three months.
The biggest update on the horizon is expected to be a premium MacBook Pro in 14-inch and 16-inch sizes featuring both a touch screen and an OLED display — two firsts for the Mac. Those models are slated to arrive sometime between late this year and early next year. Apple is also expected to introduce a refreshed entry-level MacBook Pro and its first new iMacs in two years this fall.
The redesign push comes during an unusually active period for Apple’s Mac business. In June, the company raised Mac prices across the board, pointing to the same memory chip shortage now contributing to shipment delays. Apple is also set to launch a Klarna-backed device leasing program on July 28, a move aimed at making its increasingly costly hardware lineup more accessible to customers.
Apple can’t keep up with demand from AI users snapping up its computers, so it’s redesigning nearly all of them, Bloomberg reports. Much of that demand comes from hobbyists and developers running AI agents locally on Mac minis and Mac Studios instead of in the cloud. Some Mac mini and Mac Studio orders won’t ship for at least three months.
The headline release is a high-end 14-inch and 16-inch MacBook Pro with a touch screen and OLED display, both firsts for the Mac, arriving between late this year and early next year. A refreshed entry-level MacBook Pro and the first new iMacs in two years are expected this fall.
It’s the latest chapter in a busy year for Apple’s hardware business. The company already raised Mac prices across the board in June, citing the same memory chip shortage now delaying shipments, and it’s launching a Klarna-backed device leasing program on July 28 to make its increasingly expensive lineup easier to afford.
