Multimillionaire businesswoman Brittney Lee Saunders has shared the unusual backstory behind the name of her fashion brand, explaining why she chose Fayt instead of the conventional spelling, “Fate.”
The 29-year-old influencer opened up about the decision on Monday in a lengthy Instagram post, walking followers through the thinking that shaped the label’s name in its early days.
In the video, Brittney said she feared she might somehow be “sued” if she used the standard spelling of the word “fate,” admitting she did not yet understand how those legal issues worked in business.
“I remember thinking to myself, ‘If I spell it the normal way, what if I get sued?’ I had no idea about any of that when it came to business,” she said.
“But the only reason I changed the spelling was because I was worried someone would come after me.”
Multimillionaire entrepreneur Brittney Lee Saunders, 29, (pictured) revealed on Monday the very bizarre reason she named her successful fashion label Fayt rather than “fate”
Brittney has since learned that her concern was misplaced, but the spelling she landed on ultimately stuck and became part of the brand’s identity.
Still, the creative twist has created one lingering issue: despite avoiding the imagined legal problem, it has left many fans unsure how to pronounce the name correctly.
‘I genuinely cannot believe how many people have thought that my business name was pronounced “Fat The Label”,’ Brittney said.
Fayt The Label was launched in September 2017 while Brittney’s YouTube career was in full swing.
Getting into the nitty gritty of what went on behind-the-scenes when she developed the brand, the influencer had a strange thought process behind the name
The label offers stylish clothing in a wide variety of sizes and high-quality fabrics, with sizes ranging from 6 to 24.
High school dropout Brittney has an estimated net worth between $4million to $5million and recently launched her fifth brand – a coffee shop.
The beauty YouTuber turned businesswoman is known for her likeable personality and relatable social media content.
She’s the proud CEO and founder of Fayt The Label, Staple Swim, Form Active, Fayt The Store, Outdo Collective and Outdo Espresso.
She explained to her followers in an Instagram video that she was scared she could be ‘sued’ for using the original spelling of the name “fate”
